Cenk Sidar is the founder and CEO of Sidar Global Ventures (SGV), a global macro research and strategic advisory firm. After graduate school, Cenk started doing risk analysis research for the American-Turkish Council, where not only did he hone his expertise but also built a steady client base. Encouraged by his boss and by targeted demand from clients, he founded SGV. In this interview, Cenk talked about how to get your first consulting client without hard sale, the efficient way of doing business development, how to compete against big name players as a small consultancy, and how to network smartly.
“Offer something that’s a ‘must have’ rather than a ‘nice to have’.”
– Cenk Sidar