How to get and keep customers for service-based businesses

How to get and keep customers for service-based businesses Mina Fies is an award-winning designer, remodeler, and the founder and CEO of Synergy Design & Construction. She is also the author of the Renovation Roadmap system. In this episode, Mina told the story of how she started a business in an industry that she had little prior experience in, how she built a successful business by really focusing on the customers’ needs, and gave lots of tips on business development and networking.

“You can’t be in entrepreneurship for the money alone. You have to have the passion and see the vision ahead of you. That needs to be fuel for everything.”

 

– Mina Fies

 


Reference:

Synergy Design & Construction

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Renovation Roadmap system

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Resources:

SCORE

BNI- Business Networking International

Traction: Get a Grip on Your Business

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

Soundwise: innovative podcast publishing platform that helps you capture, keep and convert listeners

From One-Man Shop On eBay To DC’s Best Place For Work

From One-Man Shop On eBay To DC’s Best Place For Work Joel Holland is the founder and executive chairman of Storyblocks, a subscription-based online platform for high quality stock media.

Joel has won numerous awards for his work with StoryBlocks. His company has been listed on the Inc 5000 list six consecutive times and was named one of Washington. D.C.’s best places to work by Washingtonian magazine.

In this episode, Joel tells the story of how he started the business selling videos he made himself on eBay, gradually built up his customer base, and bootstrapped the company to what it is today—an online digital media subscription service that offers millions of royalty free videos, audios, and images.

“Until people are voting with their real dollars, you don’t know how customers are gonna behave.”

 

-Joel Holland

 

StoryBlocks
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Reference:

Soundwise: innovative podcast publishing platform that helps you capture, keep and convert listeners

How to find your business’s unique positioning through continued experimentation

How to find your business’s unique positioning through continued experimentationAlex Hastings and Mike Galyen are co-founders of Guerrilla Vending, a company that creates custom curated vending machines, in collaboration with local Washington DC businesses.

 

In this episode, Alex and Mike talked about how they started Guerrilla Vending with a refurnished vending machine they found online, and how they discovered their business’ market sweet spot by constantly experimenting with different products they could carry and learning from their own mistakes.

“We had too many ideas (about what to put in the vending machines). We had to see what worked and what didn’t. There was a lot of trial and error.”

 

-Alex Hastings

 

guerillavending.com
Facebook, Twitter


Reference:

Soundwise: innovative podcast publishing platform that helps you capture, keep and convert listeners


How To Grow A Business Through Low-Cost, Grass-Root Marketing

How To Grow A Business Through Low-Cost, Grass-Root Marketing

Robert Kinsler is the founder of DC Fray, a company that’s on a mission to make living in DC more fun through organizing social sports leagues, special events, and scouting out the coolest things to do in the city.

In this episode, Robert talks about how he started DC Fray as an informal passion project, and grow the business through grass-root marketing with low or no cost.

“I woke up every morning thinking ‘how can I make sure 100 more people know about [DC Fray]’s skee-ball league today?’ Literally grassroot (marketing) to the nth degree.”

 

– Robert Kinsler

 


dcfray.com

Facebook, Twitter, Instagram, Linkedin

 


Why Investing In The Local Community Will Get You More Customers

Why Investing In The Local Community Will Get You More Customers

Lisa Wise is the founder of Nest DC, a boutique property management company that has a strong social mission.

In this episode, Lisa talked about how she started Nest with little industry experience, acquired customers through engaging with the local community and relentlessly focusing on customer service, and why investing in social mission has a positive impact on the bottomline.

“We try to position ourselves as community experts that offer property management, rather than property managers that might know a few things about the city.”

 

– Lisa Wise


nest-dc.com
Facebook, Twitter, Instagram


Soundwise: innovative podcast publishing platform that helps you capture, keep and convert listeners

Content Marketing Tips for Local Businesses

Content Marketing Tips for Local Businesses with Chris Marentis, Ep 48

Chris Marentis is the founder and CEO of Surefire Local, a software platform that helps local businesses generate new customer leads by getting discovered online.

Chris originally started the company to provide consulting services to local businesses who want to strengthen their online presence. Their services got so popular that Chris decided to build software to automate their methodologies. In this episode, Chris shared many useful tips on how local small businesses can use content marketing and other organic methods to build their online reputation and attract more customers.

       “Your blog posts need to be answering questions your typical customers have.”

         

        -Chris Marentis

             

 


surefirelocal.com
Twitter, Facebook, Linkedin, Google Plus, Youtube


How To Build An App Business That’s Positioned to Scale

How To Build An App Business That’s Positioned to ScaleJunaid Shams is the co-founder and CEO of Rooam, a mobile payment platform that lets users pay their bar tab or restaurant bill directly from their phone. He has received numerous national recognitions, including Businessweek’s “Top 25 entrepreneurs under 25” and Under30CEO’s “Top 30 Most Influential Entrepreneurs under 30.”                  

In this episode, Junaid talked about how he started his first business while in medical school, how he obtained funding to start Rooam, and his strategies for getting early customers when his app was still in beta.

 “We were very strategic about which potential customers we were going to approach at the beta stage.”                                               

-Junaid Shams


 rooam.co
Twitter, Facebook, LinkedIn, Instagram


Soundwise: innovative podcast publishing platform that helps you capture, keep and convert listeners

How To Create Network Effect For Your Product

Param Jaggi

Param Jaggi is the founder and CEO of Hatch Technologies, a company working to democratize the software development industry.

Param is an inventor and serial entrepreneur. At the age of 13, he invented the EcoTube, a patented device that reduces carbon emissions from cars. At the age of 18, he founded Ecoviate— a R&D organization focused on redefining consumer sustainability. Param has won numerous awards and was twice featured in the Forbes “30 under 30” list.

In this episode, Param talked about how he built his first mobile app while in high school and acquired users for the app largely through network effect, and how he started his second company, Hatch, in the process of doing traditional software development work for other companies.

“I’m a strong believer in building network effect into your product. You want to figure out how people can use your platform in a way that lets other people know about the platform as well. ”

– Param Jaggi

 


Hatch Technologies

Twitter, Facebook


Reference

Soundwise

Halcyon Incubator

 

Powering the Gig Economy with Mobile Technology

powering the gig economy with mobile technology

Jeff Tennery is the founder and CEO of Moonlighting, an online marketplace connecting freelancers with potential employers.

Armed with decades of experience in mobile technology and media, Jeff was inspired to build a mobile platform enabling people to work on things they truly love, while enjoying career independence.

In this episode, Jeff talked about his idea validation process and the initial challenges he encountered, how to broaden awareness for a marketplace like Moonlighting, and some lessons he learnt in the process of building his company.

“Running a startup is like running a sprinted marathon, you have to hustle all the way.”

– Jeff Tennery

 


Moonlighting

Twitter, Facebook, LinkedIn, Instagram


Reference

Soundwise

How to Turn Your Passion into A Thriving Business

Meredith Sheperd

Meredith Sheperd is the founder of Love & Carrots, a DC-based sustainable urban farming company specializing in custom vegetable garden installation and maintenance.

When Meredith decided to move back to the city after wrapping up a farm management job, she found very limited urban agricultural job openings in the DC area. Passionate about farming and environmental sustainability, she started her own service helping city residents turn their backyards into vegetable gardens. Love & Carrots was born in 2011.

In this episode, Meredith talked about how she started the business from nothing, developed a loyal customer base relying almost entirely on grassroot community outreach, and the ups and downs along the way.

“Running this business has given me confidence and realigned my life with my purpose.”

– Meredith Sheperd

 


Love & Carrots

Twitter, Facebook, Instagram


Reference

Soundwise