How To Grow A Business Through Low-Cost, Grass-Root Marketing

How To Grow A Business Through Low-Cost, Grass-Root Marketing

Robert Kinsler is the founder of DC Fray, a company that’s on a mission to make living in DC more fun through organizing social sports leagues, special events, and scouting out the coolest things to do in the city.

In this episode, Robert talks about how he started DC Fray as an informal passion project, and grow the business through grass-root marketing with low or no cost.

“I woke up every morning thinking ‘how can I make sure 100 more people know about [DC Fray]’s skee-ball league today?’ Literally grassroot (marketing) to the nth degree.”

 

– Robert Kinsler

 


dcfray.com

Facebook, Twitter, Instagram, Linkedin

 


Why Investing In The Local Community Will Get You More Customers

Why Investing In The Local Community Will Get You More Customers

Lisa Wise is the founder of Nest DC, a boutique property management company that has a strong social mission.

In this episode, Lisa talked about how she started Nest with little industry experience, acquired customers through engaging with the local community and relentlessly focusing on customer service, and why investing in social mission has a positive impact on the bottomline.

“We try to position ourselves as community experts that offer property management, rather than property managers that might know a few things about the city.”

 

– Lisa Wise


nest-dc.com
Facebook, Twitter, Instagram


Soundwise: innovative podcast publishing platform that helps you capture, keep and convert listeners

Content Marketing Tips for Local Businesses

Content Marketing Tips for Local Businesses with Chris Marentis, Ep 48

Chris Marentis is the founder and CEO of Surefire Local, a software platform that helps local businesses generate new customer leads by getting discovered online.

Chris originally started the company to provide consulting services to local businesses who want to strengthen their online presence. Their services got so popular that Chris decided to build software to automate their methodologies. In this episode, Chris shared many useful tips on how local small businesses can use content marketing and other organic methods to build their online reputation and attract more customers.

       “Your blog posts need to be answering questions your typical customers have.”

         

        -Chris Marentis

             

 


surefirelocal.com
Twitter, Facebook, Linkedin, Google Plus, Youtube


How To Build An App Business That’s Positioned to Scale

How To Build An App Business That’s Positioned to ScaleJunaid Shams is the co-founder and CEO of Rooam, a mobile payment platform that lets users pay their bar tab or restaurant bill directly from their phone. He has received numerous national recognitions, including Businessweek’s “Top 25 entrepreneurs under 25” and Under30CEO’s “Top 30 Most Influential Entrepreneurs under 30.”                  

In this episode, Junaid talked about how he started his first business while in medical school, how he obtained funding to start Rooam, and his strategies for getting early customers when his app was still in beta.

 “We were very strategic about which potential customers we were going to approach at the beta stage.”                                               

-Junaid Shams


 rooam.co
Twitter, Facebook, LinkedIn, Instagram


Soundwise: innovative podcast publishing platform that helps you capture, keep and convert listeners

How To Create Network Effect For Your Product

Param Jaggi

Param Jaggi is the founder and CEO of Hatch Technologies, a company working to democratize the software development industry.

Param is an inventor and serial entrepreneur. At the age of 13, he invented the EcoTube, a patented device that reduces carbon emissions from cars. At the age of 18, he founded Ecoviate— a R&D organization focused on redefining consumer sustainability. Param has won numerous awards and was twice featured in the Forbes “30 under 30” list.

In this episode, Param talked about how he built his first mobile app while in high school and acquired users for the app largely through network effect, and how he started his second company, Hatch, in the process of doing traditional software development work for other companies.

“I’m a strong believer in building network effect into your product. You want to figure out how people can use your platform in a way that lets other people know about the platform as well. ”

– Param Jaggi

 


Hatch Technologies

Twitter, Facebook


Reference

Soundwise

Halcyon Incubator

 

From Freelancer To Hip Design Company Owner

FROM FREELANCER TO HIP DESIGN COMPANY OWNER

Aaron Scales, owner and director of BroCoLoco, an architectural design company in DC that turns buildings into brand ambassadors.

Aaron started his entrepreneurial journey as a freelancer working on ad hoc design jobs. Through a series of serendipitous events, his hobby projects gained community attention and before long, he was running a one-of-a-kind architectural design business. In this episode, Aaron talked about his experience in starting and running BroCoLoco, and the wins and challenges along the way.

“When you call yourself unemployed, you put the responsibility on others that may hire you. When you call yourself self-employed, you put the responsibility on yourself to sort things out. I prefer the latter.”

– Aaron Scales

 


BroCoLoCo

Twitter, Instagram


Reference

Soundwise

 

 

What To Do When Your Entrepreneurial Idea Didn’t Work Out First

Thomas Schneider

Thomas Schneider is the founder of Rooftop Roots, a non-profit organization that designs, builds, and maintains vegetable gardens and native landscapes in the DC area.

When Thomas first started the organization, his idea was to build vegetable gardens on rooftops of buildings in DC. But after experimenting for a while, the idea didn’t prove to be very practical economically. Thomas had to try something else while still pursuing his passion of sustainability and urban agriculture. In this episode, he talked about how he pivoted his organization and business model and what he learned along the way.

“It’s taken a long time to build the body of business knowledge. But I’m stubborn and I hate to give up on things…And I consider myself very lucky to be able to do what I do.”

– Thomas Schneider

 


Rooftop Roots

Twitter, Facebook, Instagram


Reference

Soundwise

Powering the Gig Economy with Mobile Technology

powering the gig economy with mobile technology

Jeff Tennery is the founder and CEO of Moonlighting, an online marketplace connecting freelancers with potential employers.

Armed with decades of experience in mobile technology and media, Jeff was inspired to build a mobile platform enabling people to work on things they truly love, while enjoying career independence.

In this episode, Jeff talked about his idea validation process and the initial challenges he encountered, how to broaden awareness for a marketplace like Moonlighting, and some lessons he learnt in the process of building his company.

“Running a startup is like running a sprinted marathon, you have to hustle all the way.”

– Jeff Tennery

 


Moonlighting

Twitter, Facebook, LinkedIn, Instagram


Reference

Soundwise

How to Change A Traditional Industry with New Technology

Goodshuffle

Erik Dreyer is the co-founder of Goodshuffle, an online event rental marketplace specializing in party and event supply rentals.

Goodshuffle was originally launched as a peer–to-peer rental marketplace, but Erik and his co-founder Andrew Garcia quickly pivoted the business to focus on the event rental segment, when they discovered that this industry was very fragmented and could be made more productive with both online ordering plus business software for rental company owners.

In this episode, Erik talked about how he started and pivoted the business, his experience of quitting a day job and focusing fully on entrepreneurship, and what he learned along the way.

“Having a killer startup advisory team will help your business achieve that extra mile with fewer hurdles.”

– Erik Dreyer

 


GoodShuffle

Twitter, Facebook, Pinterest, Instagram


Reference

Soundwise

How to Turn Your Passion into A Thriving Business

Meredith Sheperd

Meredith Sheperd is the founder of Love & Carrots, a DC-based sustainable urban farming company specializing in custom vegetable garden installation and maintenance.

When Meredith decided to move back to the city after wrapping up a farm management job, she found very limited urban agricultural job openings in the DC area. Passionate about farming and environmental sustainability, she started her own service helping city residents turn their backyards into vegetable gardens. Love & Carrots was born in 2011.

In this episode, Meredith talked about how she started the business from nothing, developed a loyal customer base relying almost entirely on grassroot community outreach, and the ups and downs along the way.

“Running this business has given me confidence and realigned my life with my purpose.”

– Meredith Sheperd

 


Love & Carrots

Twitter, Facebook, Instagram


Reference

Soundwise