How to Build A Disruptive Product

how to build a disruptive product
Jonathon Perrelli is the CEO and co-founder of LifeFuels, a health technology company in Virginia. Their main product is smart water bottles with customized nutrition injections, which also allows you to track your consumption of water and nutrients with an app.

In this episode, Jonathon shared how he brought LifeFuels from idea to prototype to production. He talked about how to know if there was a market for your product, and how to make sure your delivery of the product actually solved the customer problem you were aiming to solve. He also offered insights on how to attract the right talents and investment for an innovative product.

And if you’re looking to learn and grow as an entrepreneur, you should check out Soundwise. Soundwise aims to offer a wide selection of audio courses in business and personal development, so that you can learn to become a better version of yourself…on the go. Soundwise just released a series of crash courses on how to build a startup. They are sourced from some of the best entrepreneurship classes ever taught at MIT’s Sloan School of Management, taught by real founders who have built successful businesses over and over again. They cover the essential insights you need to start building your business, ranging from how to get customers, how to talk to investors, to how to project your financials and how to protect your intellectual properties. And the best part, they are free! Go check them out at

“For disruptive innovations, it is the outsider that will catalyze the most drastic changes, not the traditional experts within the industry.”

– Jonathon Perrelli



Twitter, Instagram, Facebook


Entrepreneurship Crash Courses by Soundwise






How to Crush Large Competitors by Building A Strong Community

Biker Barre

Jane Brodsky and Katie Geffken are the lady bosses of Biker Barre, the first-ever indoor cycling and Barre studio in Washington DC. Since opening in 2012, Biker Barre has won various awards, rave reviews, and is very much loved by its local community.

Jane and Katie left their traditional corporate careers to pursue an entrepreneurial dream in fitness. In today’s interview, they talk about co-founder relationship, competing with large national fitness chains, and their secrets for attracting and retaining customers. They especially emphasize the importance of building a community around the business. This is a very thought provoking episode no matter whether you’re in the fitness industry or not.

We don’t want to be in the coolest neighborhood. We want to be in a neighborhood where people moved there to have a sense of community.

– Katie Geffken


Biker Barre

Facebook, Twitter, Instagram

Barracks Row

738 7th St. SE

Washington, DC 20003

(202) 733-1009