How To Have Customers Line Up At Your Door On Launch Day

How To Have Customers Line Up At Your Door On Launch DayMelissa Biggins is the owner of Sweeter Hue, a popular bakery in Washington DC’s Shaw neighborhood. In this episode, Melissa talks about what it’s like to start a brick-and-mortar business in a very competitive industry, and what she did to make sure she had a successful launch day and beyond.

 

“If you’re in an industry that has a lot of competition, that means there’s a lot of demand also. You’ve just got to set yourself different.”

 

– Melissa Biggins

 


 

Sweeter Hue
Facebook

 


Reference

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How to Build Your Business Brand Online And Offline

How to Build Your Business Brand Online And Offline Elise Crawford is the founder of Ringlet Studio, a digital marketing agency in Washington DC that helps women entrepreneurs build their brand online.

As an expert in online marketing, branding, and event hosting, Elise has a lot to teach entrepreneurs and small business owners about marketing. In this episode, she talked about her own entrepreneurial story and how to build a consistent brand image for your business online and offline. She also gives plenty of tips for Instagram and event marketing.

“Instagram is a long game. It took us about a year to see a translation from social followings to clients.”

 

-Elise Crawford

 


Ringlet Studio
Instagram
Planoly


Reference

Soundwise: innovative podcast publishing platform that helps you capture, keep and convert listeners

From Government Employee To Software Company Founder

From government employee to software company founder Ahmad Ishaq is the founder and chief innovation officer of ByteCubed, an IT consulting firm in Arlington Virginia. In 2017, ByteCubed was ranked No 46 on the Inc magazine’s list of fastest growing companies. It was also voted one of the best places to work in DC by the Washington Post.

In this episode, Ahmad talked about how he built a successful company in the very competitive government contracting space, the challenges of managing hyper-growth and the importance of having a unique value proposition.

 

“You need to have clear, concise stories of who you are and what your unique value proposition is.”

 

-Ahmad Ishaq

 

 

 


ByteCubed
Facebook,Linkedin, Google Plus,Twitter

 


Reference

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How to get and keep customers for service-based businesses

How to get and keep customers for service-based businesses Mina Fies is an award-winning designer, remodeler, and the founder and CEO of Synergy Design & Construction. She is also the author of the Renovation Roadmap system. In this episode, Mina told the story of how she started a business in an industry that she had little prior experience in, how she built a successful business by really focusing on the customers’ needs, and gave lots of tips on business development and networking.

“You can’t be in entrepreneurship for the money alone. You have to have the passion and see the vision ahead of you. That needs to be fuel for everything.”

 

– Mina Fies

 


Reference:

Synergy Design & Construction

Facebook, Twitter, Pinterest, Linkedin, Youtube, Google Plus, Houzz 

Renovation Roadmap system

Facebook, Twitter, Pinterest, Instagram

Resources:

SCORE

BNI- Business Networking International

Traction: Get a Grip on Your Business

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

Soundwise: innovative podcast publishing platform that helps you capture, keep and convert listeners

How to Build, Launch, And Improve A Software Product

How to Build, Launch, And Improve A Software ProductPJ Taei is the founder of UScreen, a video platform that enables content creators launch their own video streaming service and build a profitable business selling their videos online


In this episode, PJ talked about how he created UScreen from scratch, from building prototype and getting initial customers, to iterating on the product vision and launching marketing campaigns.

“Ultimately the best way to test your idea is to build something (quickly) and get it into customers’ hands.”

 

PJ Taei

 


UScreen
Facebook, Twitter


Reference:

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From One-Man Shop On eBay To DC’s Best Place For Work

From One-Man Shop On eBay To DC’s Best Place For Work Joel Holland is the founder and executive chairman of Storyblocks, a subscription-based online platform for high quality stock media.

Joel has won numerous awards for his work with StoryBlocks. His company has been listed on the Inc 5000 list six consecutive times and was named one of Washington. D.C.’s best places to work by Washingtonian magazine.

In this episode, Joel tells the story of how he started the business selling videos he made himself on eBay, gradually built up his customer base, and bootstrapped the company to what it is today—an online digital media subscription service that offers millions of royalty free videos, audios, and images.

“Until people are voting with their real dollars, you don’t know how customers are gonna behave.”

 

-Joel Holland

 

StoryBlocks
Facebook, Twitter, Instagram, Youtube, Linkedin


Reference:

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Why Investing In The Local Community Will Get You More Customers

Why Investing In The Local Community Will Get You More Customers

Lisa Wise is the founder of Nest DC, a boutique property management company that has a strong social mission.

In this episode, Lisa talked about how she started Nest with little industry experience, acquired customers through engaging with the local community and relentlessly focusing on customer service, and why investing in social mission has a positive impact on the bottomline.

“We try to position ourselves as community experts that offer property management, rather than property managers that might know a few things about the city.”

 

– Lisa Wise


nest-dc.com
Facebook, Twitter, Instagram


Soundwise: innovative podcast publishing platform that helps you capture, keep and convert listeners

Content Marketing Tips for Local Businesses

Content Marketing Tips for Local Businesses with Chris Marentis, Ep 48

Chris Marentis is the founder and CEO of Surefire Local, a software platform that helps local businesses generate new customer leads by getting discovered online.

Chris originally started the company to provide consulting services to local businesses who want to strengthen their online presence. Their services got so popular that Chris decided to build software to automate their methodologies. In this episode, Chris shared many useful tips on how local small businesses can use content marketing and other organic methods to build their online reputation and attract more customers.

       “Your blog posts need to be answering questions your typical customers have.”

         

        -Chris Marentis

             

 


surefirelocal.com
Twitter, Facebook, Linkedin, Google Plus, Youtube


How To Build An App Business That’s Positioned to Scale

How To Build An App Business That’s Positioned to ScaleJunaid Shams is the co-founder and CEO of Rooam, a mobile payment platform that lets users pay their bar tab or restaurant bill directly from their phone. He has received numerous national recognitions, including Businessweek’s “Top 25 entrepreneurs under 25” and Under30CEO’s “Top 30 Most Influential Entrepreneurs under 30.”                  

In this episode, Junaid talked about how he started his first business while in medical school, how he obtained funding to start Rooam, and his strategies for getting early customers when his app was still in beta.

 “We were very strategic about which potential customers we were going to approach at the beta stage.”                                               

-Junaid Shams


 rooam.co
Twitter, Facebook, LinkedIn, Instagram


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From Freelancer To Hip Design Company Owner

FROM FREELANCER TO HIP DESIGN COMPANY OWNER

Aaron Scales, owner and director of BroCoLoco, an architectural design company in DC that turns buildings into brand ambassadors.

Aaron started his entrepreneurial journey as a freelancer working on ad hoc design jobs. Through a series of serendipitous events, his hobby projects gained community attention and before long, he was running a one-of-a-kind architectural design business. In this episode, Aaron talked about his experience in starting and running BroCoLoco, and the wins and challenges along the way.

“When you call yourself unemployed, you put the responsibility on others that may hire you. When you call yourself self-employed, you put the responsibility on yourself to sort things out. I prefer the latter.”

– Aaron Scales

 


BroCoLoCo

Twitter, Instagram


Reference

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