Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, any many other well known names. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor to FastCompany.com and is the author of the new book The Creative Curve, on how anyone can achieve moments of creative geniu
In this episode, Allen talks about how he attracted early investments in TrackMaven, got initial customers from referrals, and grew the company using paid advertising. He also gives tips on how companies and entrepreneurs can become more creative in marketing by leveraging consumer psychology.
“When you’re trying to raise money, it’s more about identifying the right problem to solve in your market, rather then coming up with the perfect solution right away.”
– Allen Gannett
Podcast: Play in new window | Download
Subscribe: iTunes | Android | Email | Google Play | Stitcher | RSS | More
Reference:
thecreativecurve.com
allen.xyz
trackmaven.com
Facebook, Twitter, Linkedin
Reference
Soundwise: innovative podcast publishing platform that helps you capture, keep and convert listeners
Melissa Biggins is the owner of Sweeter Hue, a popular bakery in Washington DC’s Shaw neighborhood. In this episode, Melissa talks about what it’s like to start a brick-and-mortar business in a very competitive industry, and what she did to make sure she had a successful launch day and beyond.
Elise Crawford is the founder of Ringlet Studio, a digital marketing agency in Washington DC that helps women entrepreneurs build their brand online.
Kim Bryden is the CEO and founder of Cureate, a company that helps emerging food and beverage businesses grow and scale, and also helps big brands and institutions connect with their target audiences through local food and drink. In this episode, Kim talked about how she started her consulting business focusing on the food industry, and the common mistakes entrepreneurs make in launching and growing a food business.
Mina Fies is an award-winning designer, remodeler, and the founder and CEO of Synergy Design & Construction. She is also the author of the Renovation Roadmap system. In this episode, Mina told the story of how she started a business in an industry that she had little prior experience in, how she built a successful business by really focusing on the customers’ needs, and gave lots of tips on business development and networking.
Joel Holland is the founder and executive chairman of Storyblocks, a subscription-based online platform for high quality stock media.
Alex Hastings and Mike Galyen are co-founders of Guerrilla Vending, a company that creates custom curated vending machines, in collaboration with local Washington DC businesses.
