How to find your business’s unique positioning through continued experimentation

How to find your business’s unique positioning through continued experimentationAlex Hastings and Mike Galyen are co-founders of Guerrilla Vending, a company that creates custom curated vending machines, in collaboration with local Washington DC businesses.

In this episode, Alex and Mike talked about how they started Guerrilla Vending with a refurnished vending machine they found online, and how they discovered their business’ market sweet spot by constantly experimenting with different products they could carry and learning from their own mistakes.

“We had too many ideas (about what to put in the vending machines). We had to see what worked and what didn’t. There was a lot of trial and error.”

 

-Alex Hastings

 


guerillavending.com

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