James Mccartney is the founding partner and CEO of Truvincio, a data security and privacy consulting firm whose mission is to make data security affordable for small businesses.
Before becoming an entrepreneur, James was a data security consultant at a large consulting firm. In this work, he noticed that most existing data security solutions do not serve small businesses, and that was where he spotted a market opportunity. Still, it was quite a journey to go from working on the project on the side to running it as a serious business. In this episode, James talked about how he assessed the market potential of his business idea, what small businesses can do to improve information security, and how to deal with setbacks and challenges on the entrepreneurship rollercoaster.
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“Don’t be overly enamored by your product/service. It is all about what the customers get out of it.”
– James Mccartney