How to Leverage Your Brand’s Story in Marketing

How to Leverage Your Brand's Story in Marketing
Ann Yang and Phil Wong are the co-founders of MISFIT Juicery, a business with the social mission to reduce food waste by turning misshaped fruits and veggies into nutritious cold-pressed juices.

Ann and Phil started Misfit while they were college students at Georgetown University. They’ve quickly developed a network of distributors and partners over the past couple years and are now selling at dozens of retail locations in both DC and New York. In today’s interview, Ann and Phil shared how they created and scaled the business over a short period of time, their branding and marketing strategies, and offered lots of useful advices for new entrepreneurs.

“A lot of entrepreneurs go too far into building the business without validating their product with customers.”

– Phil Wong

 
 

 


MISFIT Juicery

Email: squad@misfitjuicery.co

Instagram, Facebook, Twitter


Reference

Halcyon Incubator

The Economist

Dig Inn

Chaia

Glen’s Garden Market

Soundwise: Audio Courses in Business and Personal Development

How to Get the First Customers for Your Fitness Business

Episode 17
Mariska Breland is the founder and creative director of Fuse Pilates®, a pilates studio and fitness brand in NW DC that offers mat, reformer and chair classes using their unique “Fuse” method.

In today’s interview, Mariska talked about how she went from being a part-time pilates teacher to starting her own studio. As an entrepreneur, Mariska is talented in many things. And what especially impresses me is how she creates an authentic brand for her business through everything she does. And that unique brand has helped set her business apart from all the competitors out there. In this interview, Mariska gave plenty of branding tips. She also talked about how to attract initial customers as a new business, how to most effectively promote your business, and what content to put on your social media channels.

“You need to know who you are as a brand. Companies that do branding well always have a set tone that they stick to. It’s not all over the place.”

– Mariska Breland

 


Fuse Pilates®

Location:

1401 14th Street NW
Washington, DC 20005
Phone:202-588-7333
Email:info@fusepilates.com
Instagram, Facebook, Yelp, Twitter


Reference

Tieks by Gavrieli

Scaling Up

Soundwise: Audio Courses in Business and Personal Development