How to Validate Your Business Ideas with Minimal Cost

how to validate your business idea with minimum cost
Earlier this year, our host Natasha Che started Soundwise, a mobile marketplace for on-demand audio courses in business and personal development. She and her cofounders want to build the Netflix for learning-on-the-go. In today’s episode, Natasha and Founders Nextdoor producer, Xue Bai, sit down and chat about how Natasha got the idea for Soundwise. And more importantly, this is an example of how you can go about testing your business ideas, so that you can confirm that your business actually has legs, before you plunge into execution and spend a bunch of money on developing the idea.

 


Reference

Soundwise: Audio Courses in Business and Personal Development

Business Model Canvas

Lean Startup Methodology

How to Validate Your Business Ideas without Spending A Dime

How Bree Ryback Turned A Hobby into A Thriving Business

How Bree Ryback Turned A Hobby into A Thriving Business
Bree Ryback is the founder of Capitol Romance, a wedding coordination and e-commerce business in DC. When Bree was getting married in 2010, she struggled to find local resources that would help her plan the wedding the way she wanted. So when the wedding was over, she decided to start blogging and share useful tips from her own wedding. The blog got a steady following and eventually helped her to start her own business. In this interview, Bree talked about how to get your first clients when you don’t have a lot of experience or track record, how to be super productive, juggle different projects while staying sane, and what she learned from launching the e-commerce side of her business.

“You never feel you’ve done enough when you are an entrepreneur.”

– Bree Ryback

 

 


Capitol Romance

Instagram, Facebook, Twitter


Reference

Pinterest

Washingtonian

Etsy

Soundwise: Audio Courses in Business and Personal Development

Creative Strategies to Get Customers and Grow Your Brand

Episode 20 copy

Melanie Spring is the Chief Inspiration Officer of Sisarina, a Washington DC-based brand strategy agency with purpose. Melanie had the entrepreneurial blood in her since she was a kid. She started out in the web-design and marketing business, and found her true passion in helping companies grow their brands and build their communities. In this episode, Melanie shared how she made Sisarina stand out from the crowd with authentic human interactions and relationship building. She also talked about some really creative strategies to attract customers and simple actions you can take immediately to refine and grow your brand.

“Your brand should reflect who you are fundamentally.”

– Melanie Spring

 
 

 


Sisarina

Location:

801 A St SE #2
Washington, DC 20003
Telephone: (202) 854-8964

Instagram, Facebook, Twitter


Reference

Adventures in Branding Podcast

HERadventures

Melanie Spring

Soundwise: Audio Courses in Business and Personal Development

How to Leverage Your Brand’s Story in Marketing

How to Leverage Your Brand's Story in Marketing
Ann Yang and Phil Wong are the co-founders of MISFIT Juicery, a business with the social mission to reduce food waste by turning misshaped fruits and veggies into nutritious cold-pressed juices.

Ann and Phil started Misfit while they were college students at Georgetown University. They’ve quickly developed a network of distributors and partners over the past couple years and are now selling at dozens of retail locations in both DC and New York. In today’s interview, Ann and Phil shared how they created and scaled the business over a short period of time, their branding and marketing strategies, and offered lots of useful advices for new entrepreneurs.

“A lot of entrepreneurs go too far into building the business without validating their product with customers.”

– Phil Wong

 
 

 


MISFIT Juicery

Email: squad@misfitjuicery.co

Instagram, Facebook, Twitter


Reference

Halcyon Incubator

The Economist

Dig Inn

Chaia

Glen’s Garden Market

Soundwise: Audio Courses in Business and Personal Development

How to Get the First Customers for Your Fitness Business

Episode 17
Mariska Breland is the founder and creative director of Fuse Pilates®, a pilates studio and fitness brand in NW DC that offers mat, reformer and chair classes using their unique “Fuse” method.

In today’s interview, Mariska talked about how she went from being a part-time pilates teacher to starting her own studio. As an entrepreneur, Mariska is talented in many things. And what especially impresses me is how she creates an authentic brand for her business through everything she does. And that unique brand has helped set her business apart from all the competitors out there. In this interview, Mariska gave plenty of branding tips. She also talked about how to attract initial customers as a new business, how to most effectively promote your business, and what content to put on your social media channels.

“You need to know who you are as a brand. Companies that do branding well always have a set tone that they stick to. It’s not all over the place.”

– Mariska Breland

 


Fuse Pilates®

Location:

1401 14th Street NW
Washington, DC 20005
Phone:202-588-7333
Email:info@fusepilates.com
Instagram, Facebook, Yelp, Twitter


Reference

Tieks by Gavrieli

Scaling Up

Soundwise: Audio Courses in Business and Personal Development