From Freelancer To Hip Design Company Owner

FROM FREELANCER TO HIP DESIGN COMPANY OWNER

Aaron Scales, owner and director of BroCoLoco, an architectural design company in DC that turns buildings into brand ambassadors.

Aaron started his entrepreneurial journey as a freelancer working on ad hoc design jobs. Through a series of serendipitous events, his hobby projects gained community attention and before long, he was running a one-of-a-kind architectural design business. In this episode, Aaron talked about his experience in starting and running BroCoLoco, and the wins and challenges along the way.

“When you call yourself unemployed, you put the responsibility on others that may hire you. When you call yourself self-employed, you put the responsibility on yourself to sort things out. I prefer the latter.”

– Aaron Scales

 


BroCoLoCo

Twitter, Instagram


Reference

Soundwise

 

 

How to Turn Your Passion into A Thriving Business

Meredith Sheperd

Meredith Sheperd is the founder of Love & Carrots, a DC-based sustainable urban farming company specializing in custom vegetable garden installation and maintenance.

When Meredith decided to move back to the city after wrapping up a farm management job, she found very limited urban agricultural job openings in the DC area. Passionate about farming and environmental sustainability, she started her own service helping city residents turn their backyards into vegetable gardens. Love & Carrots was born in 2011.

In this episode, Meredith talked about how she started the business from nothing, developed a loyal customer base relying almost entirely on grassroot community outreach, and the ups and downs along the way.

“Running this business has given me confidence and realigned my life with my purpose.”

– Meredith Sheperd

 


Love & Carrots

Twitter, Facebook, Instagram


Reference

Soundwise

How to Get Venture Capital Investors Interested in Your Startup

how to get venture capital interested in your company
Dan Mindus is the founder and a managing partner of NextGen Venture Partners, an early-stage venture capital firm. What’s unique about NextGen is that they are the first network-driven venture firm. The firm has a network of hundreds of “venture partners”, who are experienced founders, executives and investors, to help the firm get investment leads and evaluate investment opportunities.

In this episode, Dan talked about the company’s investment selection process. He also offered advices on how to get early stage venture capital funding for your startup, what you need to do to get yourself prepared before looking for funding, and how to effectively pitch investors.

And if you’re looking to learn and grow as an entrepreneur, you should check out Soundwise. Soundwise aims to offer a wide selection of audio courses in business and personal development, so that you can learn to become a better version of yourself…on the go. Soundwise just released a series of crash courses on how to build a startup. They are sourced from some of the best entrepreneurship classes ever taught at MIT’s Sloan School of Management, taught by real founders who have built successful businesses over and over again. They cover the essential insights you need to start building your business. And the best part, they are free! Go check them out at mysoundwise.com/courses.

“Be very clear about your level of development (when pitching to investors), or they essentially will assume the numbers are bad.”

– Dan Mindus

 


NextGen Venture Partners

Twitter, Crunchbase, AngelList, LinkedIn, Facebook


Reference

Entrepreneurship Crash Courses by Soundwise

How to Create A Business Supported by An Online Community

how to build an online community
Craig Zelizer is the CEO and founder of the Peace and Collaborative Development Network (PCDN), a vibrant online hub for professionals, organizations and students in the fields of social change, peacebuilding, social entrepreneurship, and social development.

Craig is a college professor turned entrepreneur. He started PCDN as a hobby in 2007. It became such a popular online community for his field that he left his job to focus on the project full-time. In this episode he talked about how to build an online following, the different approaches you can take to generate revenue once you have built an online community, and how to prioritize tasks as an entrepreneur.

And if you’re looking to learn and grow as an entrepreneur, you should check out Soundwise. Soundwise aims to offer a wide selection of audio courses in business and personal development, so that you can learn to become a better version of yourself…on the go. Soundwise just released a series of crash courses on how to build a startup. They are sourced from some of the best entrepreneurship classes ever taught at MIT’s Sloan School of Management, taught by real founders who have built successful businesses over and over again. They cover the essential insights you need to start building your business. And the best part, they are free! Go check them out at mysoundwise.com/courses.

“Prioritize and stay focused. For each task, ask if this will help your goals.”

– Craig Zelizer

 


PCDN

Twitter, Instagram, Youtube, LinkedIn, Facebook


Reference

Entrepreneurship Crash Courses by Soundwise

NING

Google Ads

1776

 

How to Build A Disruptive Product

how to build a disruptive product
Jonathon Perrelli is the CEO and co-founder of LifeFuels, a health technology company in Virginia. Their main product is smart water bottles with customized nutrition injections, which also allows you to track your consumption of water and nutrients with an app.

In this episode, Jonathon shared how he brought LifeFuels from idea to prototype to production. He talked about how to know if there was a market for your product, and how to make sure your delivery of the product actually solved the customer problem you were aiming to solve. He also offered insights on how to attract the right talents and investment for an innovative product.

And if you’re looking to learn and grow as an entrepreneur, you should check out Soundwise. Soundwise aims to offer a wide selection of audio courses in business and personal development, so that you can learn to become a better version of yourself…on the go. Soundwise just released a series of crash courses on how to build a startup. They are sourced from some of the best entrepreneurship classes ever taught at MIT’s Sloan School of Management, taught by real founders who have built successful businesses over and over again. They cover the essential insights you need to start building your business, ranging from how to get customers, how to talk to investors, to how to project your financials and how to protect your intellectual properties. And the best part, they are free! Go check them out at mysoundwise.com/courses.

“For disruptive innovations, it is the outsider that will catalyze the most drastic changes, not the traditional experts within the industry.”

– Jonathon Perrelli

 


LifeFuels

Twitter, Instagram, Facebook


Reference

Entrepreneurship Crash Courses by Soundwise

CES

Keurig

S’well

YETI

 

How to Become More Resilient as An Entrepreneur

HOW TO BE MORE RESILIENT AS AN ENTREPRENEUR

Tim Hwang is the founder and CEO of FiscalNote, a software company in Washington DC that helps organizations build and manage their relationships with all levels of government, through their analytics and machine learning tools. Tim started Fiscal Note at the ripe old age of 21. And in 2016, he was named to the 30 under 30 lists of top young entrepreneurs by Forbes and Inc. magazines.

Tim is a very smart and insightful entrepreneur. On today’s episode, he talked about how he started the company in a Motel 6 with three childhood friends, the crucial elements for success that every business needs, how to build a great team and grow as a leader, and most importantly, how to get through the really difficult time as a founder.

And if you’re looking to learn and grow as an entrepreneur, you should check out Soundwise. Soundwise aims to offer a wide selection of audio courses in business and personal development, so that you can learn to become a better version of yourself…on the go. Soundwise courses are short, actionable, and practical. We cut out the BS so that you can learn what you need to know as efficiently as possible. Go sign up for Soundwise’s early access at mysoundwise.com. And you’ll get your first course for free.

“You need to be really passionate about the problem you’re solving. Otherwise you wouldn’t stick it out.”

– Tim Hwang

 


Tim Hwang

Twitter, LinkedIn


Reference

FiscalNote

Soundwise: Audio Courses in Business and Personal Development

Give and Take: Why Helping Others Drives Our Success, by Adam Grant

 

Startup Marketing Tips from the Trenches

startup marketing tips from the trenches - Kevin Alansky

Kevin Alansky is the Chief Marketing Officer of Logi Analytics, a software company in Northern Virginia. Kevin was one of the early employees at DC tech scene’s superstar, Blackboard Inc. He was also the cofounder of startup SocialRadar. In today’s interview, Kevin share his marketing insights, including how to develop institutional partnerships and customer accounts as a B2B company, how to design a marketing strategy with low budget, and what founders need to know about hiring marketers.

“Driving the demand for your product requires a completely different set of skills than doing marketing research for product ‘positioning’.”

– Kevin Alansky

 


Kevin Alansky

Twitter, LinkedIn


Reference

Soundwise: Audio Courses in Business and Personal Development

Logi Analytics

Blackboard

SocialRadar

Chief Martec

Heartful.ly

How to Validate Your Business Ideas with Minimal Cost

how to validate your business idea with minimum cost
Earlier this year, our host Natasha Che started Soundwise, a mobile marketplace for on-demand audio courses in business and personal development. She and her cofounders want to build the Netflix for learning-on-the-go. In today’s episode, Natasha and Founders Nextdoor producer, Xue Bai, sit down and chat about how Natasha got the idea for Soundwise. And more importantly, this is an example of how you can go about testing your business ideas, so that you can confirm that your business actually has legs, before you plunge into execution and spend a bunch of money on developing the idea.

 


Reference

Soundwise: Audio Courses in Business and Personal Development

Business Model Canvas

Lean Startup Methodology

How to Validate Your Business Ideas without Spending A Dime

How Bree Ryback Turned A Hobby into A Thriving Business

How Bree Ryback Turned A Hobby into A Thriving Business
Bree Ryback is the founder of Capitol Romance, a wedding coordination and e-commerce business in DC. When Bree was getting married in 2010, she struggled to find local resources that would help her plan the wedding the way she wanted. So when the wedding was over, she decided to start blogging and share useful tips from her own wedding. The blog got a steady following and eventually helped her to start her own business. In this interview, Bree talked about how to get your first clients when you don’t have a lot of experience or track record, how to be super productive, juggle different projects while staying sane, and what she learned from launching the e-commerce side of her business.

“You never feel you’ve done enough when you are an entrepreneur.”

– Bree Ryback

 

 


Capitol Romance

Instagram, Facebook, Twitter


Reference

Pinterest

Washingtonian

Etsy

Soundwise: Audio Courses in Business and Personal Development

Creative Strategies to Get Customers and Grow Your Brand

Episode 20 copy

Melanie Spring is the Chief Inspiration Officer of Sisarina, a Washington DC-based brand strategy agency with purpose. Melanie had the entrepreneurial blood in her since she was a kid. She started out in the web-design and marketing business, and found her true passion in helping companies grow their brands and build their communities. In this episode, Melanie shared how she made Sisarina stand out from the crowd with authentic human interactions and relationship building. She also talked about some really creative strategies to attract customers and simple actions you can take immediately to refine and grow your brand.

“Your brand should reflect who you are fundamentally.”

– Melanie Spring

 
 

 


Sisarina

Location:

801 A St SE #2
Washington, DC 20003
Telephone: (202) 854-8964

Instagram, Facebook, Twitter


Reference

Adventures in Branding Podcast

HERadventures

Melanie Spring

Soundwise: Audio Courses in Business and Personal Development