What To Do When Your Entrepreneurial Idea Didn’t Work Out First

Thomas Schneider

Thomas Schneider is the founder of Rooftop Roots, a non-profit organization that designs, builds, and maintains vegetable gardens and native landscapes in the DC area.

When Thomas first started the organization, his idea was to build vegetable gardens on rooftops of buildings in DC. But after experimenting for a while, the idea didn’t prove to be very practical economically. Thomas had to try something else while still pursuing his passion of sustainability and urban agriculture. In this episode, he talked about how he pivoted his organization and business model and what he learned along the way.

“It’s taken a long time to build the body of business knowledge. But I’m stubborn and I hate to give up on things…And I consider myself very lucky to be able to do what I do.”

– Thomas Schneider


Rooftop Roots

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How to Turn Your Passion into A Thriving Business

Meredith Sheperd

Meredith Sheperd is the founder of Love & Carrots, a DC-based sustainable urban farming company specializing in custom vegetable garden installation and maintenance.

When Meredith decided to move back to the city after wrapping up a farm management job, she found very limited urban agricultural job openings in the DC area. Passionate about farming and environmental sustainability, she started her own service helping city residents turn their backyards into vegetable gardens. Love & Carrots was born in 2011.

In this episode, Meredith talked about how she started the business from nothing, developed a loyal customer base relying almost entirely on grassroot community outreach, and the ups and downs along the way.

“Running this business has given me confidence and realigned my life with my purpose.”

– Meredith Sheperd


Love & Carrots

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