From Side Hustle to Thriving Business

from side hustle to thriving business
James Mccartney is the founding partner and CEO of Truvincio, a data security and privacy consulting firm whose mission is to make data security affordable for small businesses.

Before becoming an entrepreneur, James was a data security consultant at a large consulting firm. In this work, he noticed that most existing data security solutions do not serve small businesses, and that was where he spotted a market opportunity. Still, it was quite a journey to go from working on the project on the side to running it as a serious business. In this episode, James talked about how he assessed the market potential of his business idea, what small businesses can do to improve information security, and how to deal with setbacks and challenges on the entrepreneurship rollercoaster.

And if you’re looking to learn and grow as an entrepreneur, you should check out Soundwise. Soundwise aims to offer a wide selection of audio courses in business and personal development, so that you can learn to become a better version of yourself…on the go. Soundwise just released a series of crash courses on how to build a startup. They are sourced from some of the best entrepreneurship classes ever taught at MIT’s Sloan School of Management, taught by real founders who have built successful businesses over and over again. They cover the essential insights you need to start building your business. And the best part, they are free! Go check them out at mysoundwise.com/courses.

“Don’t be overly enamored by your product/service. It is all about what the customers get out of it.”

– James Mccartney

 


Truvincio

Twitter, LinkedIn, Facebook


Reference

Entrepreneurship Crash Courses by Soundwise

Seeing What’s Next: Using Theories of Innovation to Predict Industry Change

How to Become A Serial Entrepreneur in Your 20s

how to become serial entrepreneur in your 20s
Akobir Azamovich is the co-founder and CEO of 4stay.com, an online marketplace for student housing.

Although Akobir is only in his twenties, he’s already started multiple companies. When Akobir immigrated to the US in high school, he quickly spotted a business opportunity matching foreign students like himself with American schools, and that eventually led to the creation of 4stay.com. He offered insights on how to start a tech company when you don’t know how to code, how to effectively pitch to potential strategic partners and investors, and how to quickly get customers for a marketplace at scale.

And if you’re looking to learn and grow as an entrepreneur, you should check out Soundwise. Soundwise aims to offer a wide selection of audio courses in business and personal development, so that you can learn to become a better version of yourself…on the go. Soundwise just released a series of crash courses on how to build a startup. They are sourced from some of the best entrepreneurship classes ever taught at MIT’s Sloan School of Management, taught by real founders who have built successful businesses over and over again. They cover the essential insights you need to start building your business. And the best part, they are free! Go check them out at mysoundwise.com/courses.

“Even with a start-up budget, if you find the right people, you can still build a star team with outsourcing.”

– Akobir Azamovich

 


4stay

Twitter, Instagram, Facebook


Reference

Entrepreneurship Crash Courses by Soundwise

Airbnb

Craigslist

How to Start A Two-Sided Marketplace

how to start a two-sided marketplace
Stephanie Cox is the founder and CEO of The Level Market, the world’s first online marketplace for humanitarian supply and disaster relief products.

In this episode, Stephanie talked about her journey of starting her platform with the aspiration to be “Amazon for Aid”. She offered insights on the unique challenges of a two-sided marketplace, how to build brand recognition, when to raise money, how to manage the emotional aspects of running a business and how to prioritize tasks.

And if you’re looking to learn and grow as an entrepreneur, you should check out Soundwise. Soundwise aims to offer a wide selection of audio courses in business and personal development, so that you can learn to become a better version of yourself…on the go. Soundwise just released a series of crash courses on how to build a startup. They are sourced from some of the best entrepreneurship classes ever taught at MIT’s Sloan School of Management, taught by real founders who have built successful businesses over and over again. They cover the essential insights you need to start building your business. And the best part, they are free! Go check them out at mysoundwise.com/courses.

“Innovate, stop finding excuses to do business as usual.”

– Stephanie Cox

 


The Level Market

Twitter, Youtube, LinkedIn, Facebook


Reference

Entrepreneurship Crash Courses by Soundwise

Upwork

WebShine

How to Get Venture Capital Investors Interested in Your Startup

how to get venture capital interested in your company
Dan Mindus is the founder and a managing partner of NextGen Venture Partners, an early-stage venture capital firm. What’s unique about NextGen is that they are the first network-driven venture firm. The firm has a network of hundreds of “venture partners”, who are experienced founders, executives and investors, to help the firm get investment leads and evaluate investment opportunities.

In this episode, Dan talked about the company’s investment selection process. He also offered advices on how to get early stage venture capital funding for your startup, what you need to do to get yourself prepared before looking for funding, and how to effectively pitch investors.

And if you’re looking to learn and grow as an entrepreneur, you should check out Soundwise. Soundwise aims to offer a wide selection of audio courses in business and personal development, so that you can learn to become a better version of yourself…on the go. Soundwise just released a series of crash courses on how to build a startup. They are sourced from some of the best entrepreneurship classes ever taught at MIT’s Sloan School of Management, taught by real founders who have built successful businesses over and over again. They cover the essential insights you need to start building your business. And the best part, they are free! Go check them out at mysoundwise.com/courses.

“Be very clear about your level of development (when pitching to investors), or they essentially will assume the numbers are bad.”

– Dan Mindus

 


NextGen Venture Partners

Twitter, Crunchbase, AngelList, LinkedIn, Facebook


Reference

Entrepreneurship Crash Courses by Soundwise

How to Build A Disruptive Product

how to build a disruptive product
Jonathon Perrelli is the CEO and co-founder of LifeFuels, a health technology company in Virginia. Their main product is smart water bottles with customized nutrition injections, which also allows you to track your consumption of water and nutrients with an app.

In this episode, Jonathon shared how he brought LifeFuels from idea to prototype to production. He talked about how to know if there was a market for your product, and how to make sure your delivery of the product actually solved the customer problem you were aiming to solve. He also offered insights on how to attract the right talents and investment for an innovative product.

And if you’re looking to learn and grow as an entrepreneur, you should check out Soundwise. Soundwise aims to offer a wide selection of audio courses in business and personal development, so that you can learn to become a better version of yourself…on the go. Soundwise just released a series of crash courses on how to build a startup. They are sourced from some of the best entrepreneurship classes ever taught at MIT’s Sloan School of Management, taught by real founders who have built successful businesses over and over again. They cover the essential insights you need to start building your business, ranging from how to get customers, how to talk to investors, to how to project your financials and how to protect your intellectual properties. And the best part, they are free! Go check them out at mysoundwise.com/courses.

“For disruptive innovations, it is the outsider that will catalyze the most drastic changes, not the traditional experts within the industry.”

– Jonathon Perrelli

 


LifeFuels

Twitter, Instagram, Facebook


Reference

Entrepreneurship Crash Courses by Soundwise

CES

Keurig

S’well

YETI

 

How to Become More Resilient as An Entrepreneur

HOW TO BE MORE RESILIENT AS AN ENTREPRENEUR

Tim Hwang is the founder and CEO of FiscalNote, a software company in Washington DC that helps organizations build and manage their relationships with all levels of government, through their analytics and machine learning tools. Tim started Fiscal Note at the ripe old age of 21. And in 2016, he was named to the 30 under 30 lists of top young entrepreneurs by Forbes and Inc. magazines.

Tim is a very smart and insightful entrepreneur. On today’s episode, he talked about how he started the company in a Motel 6 with three childhood friends, the crucial elements for success that every business needs, how to build a great team and grow as a leader, and most importantly, how to get through the really difficult time as a founder.

And if you’re looking to learn and grow as an entrepreneur, you should check out Soundwise. Soundwise aims to offer a wide selection of audio courses in business and personal development, so that you can learn to become a better version of yourself…on the go. Soundwise courses are short, actionable, and practical. We cut out the BS so that you can learn what you need to know as efficiently as possible. Go sign up for Soundwise’s early access at mysoundwise.com. And you’ll get your first course for free.

“You need to be really passionate about the problem you’re solving. Otherwise you wouldn’t stick it out.”

– Tim Hwang

 


Tim Hwang

Twitter, LinkedIn


Reference

FiscalNote

Soundwise: Audio Courses in Business and Personal Development

Give and Take: Why Helping Others Drives Our Success, by Adam Grant

 

Startup Marketing Tips from the Trenches

startup marketing tips from the trenches - Kevin Alansky

Kevin Alansky is the Chief Marketing Officer of Logi Analytics, a software company in Northern Virginia. Kevin was one of the early employees at DC tech scene’s superstar, Blackboard Inc. He was also the cofounder of startup SocialRadar. In today’s interview, Kevin share his marketing insights, including how to develop institutional partnerships and customer accounts as a B2B company, how to design a marketing strategy with low budget, and what founders need to know about hiring marketers.

“Driving the demand for your product requires a completely different set of skills than doing marketing research for product ‘positioning’.”

– Kevin Alansky

 


Kevin Alansky

Twitter, LinkedIn


Reference

Soundwise: Audio Courses in Business and Personal Development

Logi Analytics

Blackboard

SocialRadar

Chief Martec

Heartful.ly

How to Validate Your Business Ideas with Minimal Cost

how to validate your business idea with minimum cost
Earlier this year, our host Natasha Che started Soundwise, a mobile marketplace for on-demand audio courses in business and personal development. She and her cofounders want to build the Netflix for learning-on-the-go. In today’s episode, Natasha and Founders Nextdoor producer, Xue Bai, sit down and chat about how Natasha got the idea for Soundwise. And more importantly, this is an example of how you can go about testing your business ideas, so that you can confirm that your business actually has legs, before you plunge into execution and spend a bunch of money on developing the idea.

 


Reference

Soundwise: Audio Courses in Business and Personal Development

Business Model Canvas

Lean Startup Methodology

How to Validate Your Business Ideas without Spending A Dime

How to Grow A Consulting Business

HOW TO GROW A CONSULTING BUSINESS

Cenk Sidar is the founder and CEO of Sidar Global Ventures (SGV), a global macro research and strategic advisory firm. After graduate school, Cenk started doing risk analysis research for the American-Turkish Council, where not only did he hone his expertise but also built a steady client base. Encouraged by his boss and by targeted demand from clients, he founded SGV. In this interview, Cenk talked about how to get your first consulting client without hard sale, the efficient way of doing business development, how to compete against big name players as a small consultancy, and how to network smartly.

“Offer something that’s a ‘must have’ rather than a ‘nice to have’.”

– Cenk Sidar

 

 


Sidar Global Ventures

LinkedIn, Facebook, Twitter


Reference

American-Turkish Council

Foreign Policy

Johns Hopkins School of Advanced International Studies

Cenk Sidar

Soundwise: Audio Courses in Business and Personal Development