How to Turn Your Passion into A Thriving Business

Meredith Sheperd

Meredith Sheperd is the founder of Love & Carrots, a DC-based sustainable urban farming company specializing in custom vegetable garden installation and maintenance.

When Meredith decided to move back to the city after wrapping up a farm management job, she found very limited urban agricultural job openings in the DC area. Passionate about farming and environmental sustainability, she started her own service helping city residents turn their backyards into vegetable gardens. Love & Carrots was born in 2011.

In this episode, Meredith talked about how she started the business from nothing, developed a loyal customer base relying almost entirely on grassroot community outreach, and the ups and downs along the way.

“Running this business has given me confidence and realigned my life with my purpose.”

– Meredith Sheperd

 


Love & Carrots

Twitter, Facebook, Instagram


Reference

Soundwise

How to Leverage Your Brand’s Story in Marketing

How to Leverage Your Brand's Story in Marketing
Ann Yang and Phil Wong are the co-founders of MISFIT Juicery, a business with the social mission to reduce food waste by turning misshaped fruits and veggies into nutritious cold-pressed juices.

Ann and Phil started Misfit while they were college students at Georgetown University. They’ve quickly developed a network of distributors and partners over the past couple years and are now selling at dozens of retail locations in both DC and New York. In today’s interview, Ann and Phil shared how they created and scaled the business over a short period of time, their branding and marketing strategies, and offered lots of useful advices for new entrepreneurs.

“A lot of entrepreneurs go too far into building the business without validating their product with customers.”

– Phil Wong

 
 

 


MISFIT Juicery

Email: squad@misfitjuicery.co

Instagram, Facebook, Twitter


Reference

Halcyon Incubator

The Economist

Dig Inn

Chaia

Glen’s Garden Market

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