James Mccartney is the founding partner and CEO of Truvincio, a data security and privacy consulting firm whose mission is to make data security affordable for small businesses.
Before becoming an entrepreneur, James was a data security consultant at a large consulting firm. In this work, he noticed that most existing data security solutions do not serve small businesses, and that was where he spotted a market opportunity. Still, it was quite a journey to go from working on the project on the side to running it as a serious business. In this episode, James talked about how he assessed the market potential of his business idea, what small businesses can do to improve information security, and how to deal with setbacks and challenges on the entrepreneurship rollercoaster.
And if you’re looking to learn and grow as an entrepreneur, you should check out Soundwise. Soundwise aims to offer a wide selection of audio courses in business and personal development, so that you can learn to become a better version of yourself…on the go. Soundwise just released a series of crash courses on how to build a startup. They are sourced from some of the best entrepreneurship classes ever taught at MIT’s Sloan School of Management, taught by real founders who have built successful businesses over and over again. They cover the essential insights you need to start building your business. And the best part, they are free! Go check them out at mysoundwise.com/courses.
“Don’t be overly enamored by your product/service. It is all about what the customers get out of it.”
– James Mccartney
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