How to Build A Social Networking Platform

how to build a social networking platform

Ian Kaine MacGregor is the founder and CEO of Hitcher, a social media platform that allows users to build more targeted networks and have more control over their online privacy compared to the mainstream social networks.

During his time working in the design industry, Ian created tons of successful social media marketing campaigns for large enterprises. He had the idea to build a social media platform that was exclusive, and could eliminate unwanted social noise to create experiences with the people who really mattered in one’s life. In this episode, Ian talked about how he validated his idea, how he found collaborators for his project, how to deal with setbacks and acquire users, and why idea and passion do matter in this day and age when execution is emphasized over anything.

“(while execution is important) Ideas do matter. You have to trust your ideas.”

– Ian Kaine MacGregor



Twitter, Vimeo, Facebook



Startup Marketing Tips from the Trenches

startup marketing tips from the trenches - Kevin Alansky

Kevin Alansky is the Chief Marketing Officer of Logi Analytics, a software company in Northern Virginia. Kevin was one of the early employees at DC tech scene’s superstar, Blackboard Inc. He was also the cofounder of startup SocialRadar. In today’s interview, Kevin share his marketing insights, including how to develop institutional partnerships and customer accounts as a B2B company, how to design a marketing strategy with low budget, and what founders need to know about hiring marketers.

“Driving the demand for your product requires a completely different set of skills than doing marketing research for product ‘positioning’.”

– Kevin Alansky


Kevin Alansky

Twitter, LinkedIn


Soundwise: Audio Courses in Business and Personal Development

Logi Analytics



Chief Martec

How to Bootstrap A Media Empire by Curating Shareable Content


Svetlana Legetic is the co-founder of Brightest Young Things, an online publishing, event production and marketing company. Svetlana moved to Washington DC for an architect job in 2003. She and her cofounders initially started BYT as a simple blog writing about events happening around town. But BYT quickly got so popular that she left her job to focus fulltime on the project. In this interview, Svetlana talked about how to identify your brand voice, promote your business through content, attract organic traffic to your site, and how to capture audience in this day and age of short attention span.

“We do not have a Plan B, failure is not an option.”

– Svetlana Legetic




Instagram, Facebook, Twitter



Summer Camp

The Bentzen Ball Comedy Festival

Hot On The Heels




Kennedy Center

The National Museum of American History

Library of Congress

The National Museum of American History

Renwick Gallery

Soundwise: Audio Courses in Business and Personal Development

How to Grow Your Creative Design Business Organically

Episode 16

Rachel Pfeffer is the founder of Rachel Pfeffer Designs and also the co-founder of Stitchta (formerly Stitchtagram). She designs beautiful and quirky handmade jewelry in addition to running a creative business making pillows and bags with photos from Instagram and elsewhere.

In today’s interview, Rachel shared her journey from making jewelry in her bedroom to running two creative businesses online and offline. She talked about how to find the unique expression in the pieces she designed and shared insights on how to start and grow a creative business. Enjoy!

“Instead of contemplating for five months whether your business plan works, just start, test your product on the way, get your momentum going and grow from there.”

– Rachel Pfeffer



Rachel Pfeffer Designs

Studio location:

Studio 13, 716 Monroe St NE
Washington DC 20017

Stitchta (formerly Stitchtagram)

Blog, Instagram, Facebook, Etsy, Twitter



Yayoi Kusama: Give Me Love

Urban Outfitters


Big Cartel

Proper Topper


Monroe Street Market

Soundwise: Audio Courses in Business and Personal Development