Creative Strategies to Get Customers and Grow Your Brand

Episode 20 copy

Melanie Spring is the Chief Inspiration Officer of Sisarina, a Washington DC-based brand strategy agency with purpose. Melanie had the entrepreneurial blood in her since she was a kid. She started out in the web-design and marketing business, and found her true passion in helping companies grow their brands and build their communities. In this episode, Melanie shared how she made Sisarina stand out from the crowd with authentic human interactions and relationship building. She also talked about some really creative strategies to attract customers and simple actions you can take immediately to refine and grow your brand.

“Your brand should reflect who you are fundamentally.”

– Melanie Spring

 
 

 


Sisarina

Location:

801 A St SE #2
Washington, DC 20003
Telephone: (202) 854-8964

Instagram, Facebook, Twitter


Reference

Adventures in Branding Podcast

HERadventures

Melanie Spring

Soundwise: Audio Courses in Business and Personal Development

How to Leverage Your Brand’s Story in Marketing

How to Leverage Your Brand's Story in Marketing
Ann Yang and Phil Wong are the co-founders of MISFIT Juicery, a business with the social mission to reduce food waste by turning misshaped fruits and veggies into nutritious cold-pressed juices.

Ann and Phil started Misfit while they were college students at Georgetown University. They’ve quickly developed a network of distributors and partners over the past couple years and are now selling at dozens of retail locations in both DC and New York. In today’s interview, Ann and Phil shared how they created and scaled the business over a short period of time, their branding and marketing strategies, and offered lots of useful advices for new entrepreneurs.

“A lot of entrepreneurs go too far into building the business without validating their product with customers.”

– Phil Wong

 
 

 


MISFIT Juicery

Email: squad@misfitjuicery.co

Instagram, Facebook, Twitter


Reference

Halcyon Incubator

The Economist

Dig Inn

Chaia

Glen’s Garden Market

Soundwise: Audio Courses in Business and Personal Development

How to Create A Viable Business with Tangible Social Impact

Episode 18
Colin Hartman is the co-founder and CEO of Harper Macaw, a fine chocolate factory in Washington DC that is turning delicious cocoa into a force of social good for rainforest restoration.

Colin is a Marine Corps officer turned MBA turned food entrepreneur. In this interview, he talked about how to create a business model that is viable commercially while making a social impact. He also shared insightful tips on attracting initial investment and customers, and offered advice for emerging entrepreneurs.

“We turn the business into a value cycle by reinvesting part of the proceeds from our product to improve the environment that they come from.”

– Colin Hartman

 


Harper Macaw

Location:

3160 Bladensburg Rd NE
Washington, DC 20018
Phone:202-800-0351
Email:hello@harpermacaw.com

Instagram, Facebook, Yelp, Twitter


Reference

Warby Parker

Zappos

Fab

Shoedazzle

Valrhona Chocolates

Hershey’s

Nike

Dandelion Chocolate

Scharffen Berger

Glen’s Garden Market

Soundwise: Audio Courses in Business and Personal Development

How to Get the First Customers for Your Fitness Business

Episode 17
Mariska Breland is the founder and creative director of Fuse Pilates®, a pilates studio and fitness brand in NW DC that offers mat, reformer and chair classes using their unique “Fuse” method.

In today’s interview, Mariska talked about how she went from being a part-time pilates teacher to starting her own studio. As an entrepreneur, Mariska is talented in many things. And what especially impresses me is how she creates an authentic brand for her business through everything she does. And that unique brand has helped set her business apart from all the competitors out there. In this interview, Mariska gave plenty of branding tips. She also talked about how to attract initial customers as a new business, how to most effectively promote your business, and what content to put on your social media channels.

“You need to know who you are as a brand. Companies that do branding well always have a set tone that they stick to. It’s not all over the place.”

– Mariska Breland

 


Fuse Pilates®

Location:

1401 14th Street NW
Washington, DC 20005
Phone:202-588-7333
Email:info@fusepilates.com
Instagram, Facebook, Yelp, Twitter


Reference

Tieks by Gavrieli

Scaling Up

Soundwise: Audio Courses in Business and Personal Development

000: Prologue

Founders Nextdoor is all about entrepreneurial knowledge-sharing. On this show I interview local entrepreneurs in Washington DC who have created successful businesses that make a positive impact on their communities. My selection criteria for interview candidates are 1) they started something interesting and unique; 2) they have a vision and are not in it just for the money; 3) their personal journeys are good learning materials for other founders and innovators. The purpose of this show is to provide inspirations, resources, and practical tips for any purpose-driven entrepreneurs on how to build a great business while making a difference in the world. In this inaugural episode, I talk about why I created this podcast and what you can expect from it.