How to Build Your Business Brand Online And Offline

How to Build Your Business Brand Online And Offline Elise Crawford is the founder of Ringlet Studio, a digital marketing agency in Washington DC that helps women entrepreneurs build their brand online.

As an expert in online marketing, branding, and event hosting, Elise has a lot to teach entrepreneurs and small business owners about marketing. In this episode, she talked about her own entrepreneurial story and how to build a consistent brand image for your business online and offline. She also gives plenty of tips for Instagram and event marketing.

“Instagram is a long game. It took us about a year to see a translation from social followings to clients.”

 

-Elise Crawford

 


Ringlet Studio
Instagram
Planoly


Reference

Soundwise: innovative podcast publishing platform that helps you capture, keep and convert listeners

Powering the Gig Economy with Mobile Technology

powering the gig economy with mobile technology

Jeff Tennery is the founder and CEO of Moonlighting, an online marketplace connecting freelancers with potential employers.

Armed with decades of experience in mobile technology and media, Jeff was inspired to build a mobile platform enabling people to work on things they truly love, while enjoying career independence.

In this episode, Jeff talked about his idea validation process and the initial challenges he encountered, how to broaden awareness for a marketplace like Moonlighting, and some lessons he learnt in the process of building his company.

“Running a startup is like running a sprinted marathon, you have to hustle all the way.”

– Jeff Tennery

 


Moonlighting

Twitter, Facebook, LinkedIn, Instagram


Reference

Soundwise

How to Change A Traditional Industry with New Technology

Goodshuffle

Erik Dreyer is the co-founder of Goodshuffle, an online event rental marketplace specializing in party and event supply rentals.

Goodshuffle was originally launched as a peer–to-peer rental marketplace, but Erik and his co-founder Andrew Garcia quickly pivoted the business to focus on the event rental segment, when they discovered that this industry was very fragmented and could be made more productive with both online ordering plus business software for rental company owners.

In this episode, Erik talked about how he started and pivoted the business, his experience of quitting a day job and focusing fully on entrepreneurship, and what he learned along the way.

“Having a killer startup advisory team will help your business achieve that extra mile with fewer hurdles.”

– Erik Dreyer

 


GoodShuffle

Twitter, Facebook, Pinterest, Instagram


Reference

Soundwise

How to Become A Serial Entrepreneur in Your 20s

how to become serial entrepreneur in your 20s
Akobir Azamovich is the co-founder and CEO of 4stay.com, an online marketplace for student housing.

Although Akobir is only in his twenties, he’s already started multiple companies. When Akobir immigrated to the US in high school, he quickly spotted a business opportunity matching foreign students like himself with American schools, and that eventually led to the creation of 4stay.com. He offered insights on how to start a tech company when you don’t know how to code, how to effectively pitch to potential strategic partners and investors, and how to quickly get customers for a marketplace at scale.

And if you’re looking to learn and grow as an entrepreneur, you should check out Soundwise. Soundwise aims to offer a wide selection of audio courses in business and personal development, so that you can learn to become a better version of yourself…on the go. Soundwise just released a series of crash courses on how to build a startup. They are sourced from some of the best entrepreneurship classes ever taught at MIT’s Sloan School of Management, taught by real founders who have built successful businesses over and over again. They cover the essential insights you need to start building your business. And the best part, they are free! Go check them out at mysoundwise.com/courses.

“Even with a start-up budget, if you find the right people, you can still build a star team with outsourcing.”

– Akobir Azamovich

 


4stay

Twitter, Instagram, Facebook


Reference

Entrepreneurship Crash Courses by Soundwise

Airbnb

Craigslist

How to Start A Two-Sided Marketplace

how to start a two-sided marketplace
Stephanie Cox is the founder and CEO of The Level Market, the world’s first online marketplace for humanitarian supply and disaster relief products.

In this episode, Stephanie talked about her journey of starting her platform with the aspiration to be “Amazon for Aid”. She offered insights on the unique challenges of a two-sided marketplace, how to build brand recognition, when to raise money, how to manage the emotional aspects of running a business and how to prioritize tasks.

And if you’re looking to learn and grow as an entrepreneur, you should check out Soundwise. Soundwise aims to offer a wide selection of audio courses in business and personal development, so that you can learn to become a better version of yourself…on the go. Soundwise just released a series of crash courses on how to build a startup. They are sourced from some of the best entrepreneurship classes ever taught at MIT’s Sloan School of Management, taught by real founders who have built successful businesses over and over again. They cover the essential insights you need to start building your business. And the best part, they are free! Go check them out at mysoundwise.com/courses.

“Innovate, stop finding excuses to do business as usual.”

– Stephanie Cox

 


The Level Market

Twitter, Youtube, LinkedIn, Facebook


Reference

Entrepreneurship Crash Courses by Soundwise

Upwork

WebShine

Startup Marketing Tips from the Trenches

startup marketing tips from the trenches - Kevin Alansky

Kevin Alansky is the Chief Marketing Officer of Logi Analytics, a software company in Northern Virginia. Kevin was one of the early employees at DC tech scene’s superstar, Blackboard Inc. He was also the cofounder of startup SocialRadar. In today’s interview, Kevin share his marketing insights, including how to develop institutional partnerships and customer accounts as a B2B company, how to design a marketing strategy with low budget, and what founders need to know about hiring marketers.

“Driving the demand for your product requires a completely different set of skills than doing marketing research for product ‘positioning’.”

– Kevin Alansky

 


Kevin Alansky

Twitter, LinkedIn


Reference

Soundwise: Audio Courses in Business and Personal Development

Logi Analytics

Blackboard

SocialRadar

Chief Martec

Heartful.ly

How to Validate Your Business Ideas with Minimal Cost

how to validate your business idea with minimum cost
Earlier this year, our host Natasha Che started Soundwise, a mobile marketplace for on-demand audio courses in business and personal development. She and her cofounders want to build the Netflix for learning-on-the-go. In today’s episode, Natasha and Founders Nextdoor producer, Xue Bai, sit down and chat about how Natasha got the idea for Soundwise. And more importantly, this is an example of how you can go about testing your business ideas, so that you can confirm that your business actually has legs, before you plunge into execution and spend a bunch of money on developing the idea.

 


Reference

Soundwise: Audio Courses in Business and Personal Development

Business Model Canvas

Lean Startup Methodology

How to Validate Your Business Ideas without Spending A Dime

How to Bootstrap A Media Empire by Curating Shareable Content

HOW TO BOOTSTRAP A MEDIA EMPIRE BY CURATING SHAREABLE CONTENT

Svetlana Legetic is the co-founder of Brightest Young Things, an online publishing, event production and marketing company. Svetlana moved to Washington DC for an architect job in 2003. She and her cofounders initially started BYT as a simple blog writing about events happening around town. But BYT quickly got so popular that she left her job to focus fulltime on the project. In this interview, Svetlana talked about how to identify your brand voice, promote your business through content, attract organic traffic to your site, and how to capture audience in this day and age of short attention span.

“We do not have a Plan B, failure is not an option.”

– Svetlana Legetic

 

 


BrightestYoungThings

Instagram, Facebook, Twitter


Reference

FotoWeekDC

Summer Camp

The Bentzen Ball Comedy Festival

Hot On The Heels

Newseum

Hirshhorn

Smithsonian

Kennedy Center

The National Museum of American History

Library of Congress

The National Museum of American History

Renwick Gallery

Soundwise: Audio Courses in Business and Personal Development