Building an E-commerce Platform Over Text Messaging

building an e commerce platform over text messaging

 

Kate Myers and Kelly O’Malley are co-founders of Shop Or Not, an e-commerce platform that runs on text messaging.

Both ladies worked in the entertainment industry. And they started the company with the desire to build a shopping platform that feels like an intimate relationship. Shop Or Not aspires to be your good friend who texts you the good stuff. In this episode, Kate and Kelly shared their journey on developing a minimal viable product (MVP) and their testing /learning process to find the unique offering of the biz. They also talked about when is the right time to start fundraising and provided insightful tips on how to navigate the startup world as female founders.

“Set your mind to the goal that you truly believe in, and don’t worry about what other people think of you.”

– Kate Myers

 


Shop Or Not

Twitter, Instagram, Facebook


Reference

Twilio

Soundwise

How to Become A Serial Entrepreneur in Your 20s

how to become serial entrepreneur in your 20s
Akobir Azamovich is the co-founder and CEO of 4stay.com, an online marketplace for student housing.

Although Akobir is only in his twenties, he’s already started multiple companies. When Akobir immigrated to the US in high school, he quickly spotted a business opportunity matching foreign students like himself with American schools, and that eventually led to the creation of 4stay.com. He offered insights on how to start a tech company when you don’t know how to code, how to effectively pitch to potential strategic partners and investors, and how to quickly get customers for a marketplace at scale.

And if you’re looking to learn and grow as an entrepreneur, you should check out Soundwise. Soundwise aims to offer a wide selection of audio courses in business and personal development, so that you can learn to become a better version of yourself…on the go. Soundwise just released a series of crash courses on how to build a startup. They are sourced from some of the best entrepreneurship classes ever taught at MIT’s Sloan School of Management, taught by real founders who have built successful businesses over and over again. They cover the essential insights you need to start building your business. And the best part, they are free! Go check them out at mysoundwise.com/courses.

“Even with a start-up budget, if you find the right people, you can still build a star team with outsourcing.”

– Akobir Azamovich

 


4stay

Twitter, Instagram, Facebook


Reference

Entrepreneurship Crash Courses by Soundwise

Airbnb

Craigslist

Startup Marketing Tips from the Trenches

startup marketing tips from the trenches - Kevin Alansky

Kevin Alansky is the Chief Marketing Officer of Logi Analytics, a software company in Northern Virginia. Kevin was one of the early employees at DC tech scene’s superstar, Blackboard Inc. He was also the cofounder of startup SocialRadar. In today’s interview, Kevin share his marketing insights, including how to develop institutional partnerships and customer accounts as a B2B company, how to design a marketing strategy with low budget, and what founders need to know about hiring marketers.

“Driving the demand for your product requires a completely different set of skills than doing marketing research for product ‘positioning’.”

– Kevin Alansky

 


Kevin Alansky

Twitter, LinkedIn


Reference

Soundwise: Audio Courses in Business and Personal Development

Logi Analytics

Blackboard

SocialRadar

Chief Martec

Heartful.ly

Building A Business from Scratch as An Industry Outsider

building a business from scratch as industry outsider - Danielle Vogel

Danielle Vogel is the founder of Glen’s Garden Market. Glen’s is not your average grocery store. Almost all of what they sell are locally sourced. And they’re on a mission to combat climate change. In her pre-entrepreneur life, Danielle was a successful lawyer. She started Glen’s from scratch, with no retail or food business experience. And at the early stage of the company, there were quite a few occasions when she almost thought she couldn’t make it. It’s been quite a journey, and in this episode, Danielle talks about the length she had to travel to make the impossible happen, what to do when your business is not gaining traction, and how to survive those dark moments of intense stress as an entrepreneur.
 
 

“I remember sitting here, 3 months in. It’s another 20 hr day. And again we do no sales. It’s not just I don’t get paid if we don’t do well. My house is on the line! It’s a sense of urgency that cannot be overstated.”

– Danielle Vogel

 
 
 


Glen’s Garden Market

2001 S Street NW,
Washington, DC 20009
(202) 588 5698

1924 8th Street NW,
Washington, DC 20001
(202) 939 2839


Reference

EagleBank

Restaurant Man

Setting the Table: The Transforming Power of Hospitality in Business

Soundwise: Learn on the Go

How to Bootstrap A Media Empire by Curating Shareable Content

HOW TO BOOTSTRAP A MEDIA EMPIRE BY CURATING SHAREABLE CONTENT

Svetlana Legetic is the co-founder of Brightest Young Things, an online publishing, event production and marketing company. Svetlana moved to Washington DC for an architect job in 2003. She and her cofounders initially started BYT as a simple blog writing about events happening around town. But BYT quickly got so popular that she left her job to focus fulltime on the project. In this interview, Svetlana talked about how to identify your brand voice, promote your business through content, attract organic traffic to your site, and how to capture audience in this day and age of short attention span.

“We do not have a Plan B, failure is not an option.”

– Svetlana Legetic

 

 


BrightestYoungThings

Instagram, Facebook, Twitter


Reference

FotoWeekDC

Summer Camp

The Bentzen Ball Comedy Festival

Hot On The Heels

Newseum

Hirshhorn

Smithsonian

Kennedy Center

The National Museum of American History

Library of Congress

The National Museum of American History

Renwick Gallery

Soundwise: Audio Courses in Business and Personal Development

Creative Strategies to Get Customers and Grow Your Brand

Episode 20 copy

Melanie Spring is the Chief Inspiration Officer of Sisarina, a Washington DC-based brand strategy agency with purpose. Melanie had the entrepreneurial blood in her since she was a kid. She started out in the web-design and marketing business, and found her true passion in helping companies grow their brands and build their communities. In this episode, Melanie shared how she made Sisarina stand out from the crowd with authentic human interactions and relationship building. She also talked about some really creative strategies to attract customers and simple actions you can take immediately to refine and grow your brand.

“Your brand should reflect who you are fundamentally.”

– Melanie Spring

 
 

 


Sisarina

Location:

801 A St SE #2
Washington, DC 20003
Telephone: (202) 854-8964

Instagram, Facebook, Twitter


Reference

Adventures in Branding Podcast

HERadventures

Melanie Spring

Soundwise: Audio Courses in Business and Personal Development

How to Leverage Your Brand’s Story in Marketing

How to Leverage Your Brand's Story in Marketing
Ann Yang and Phil Wong are the co-founders of MISFIT Juicery, a business with the social mission to reduce food waste by turning misshaped fruits and veggies into nutritious cold-pressed juices.

Ann and Phil started Misfit while they were college students at Georgetown University. They’ve quickly developed a network of distributors and partners over the past couple years and are now selling at dozens of retail locations in both DC and New York. In today’s interview, Ann and Phil shared how they created and scaled the business over a short period of time, their branding and marketing strategies, and offered lots of useful advices for new entrepreneurs.

“A lot of entrepreneurs go too far into building the business without validating their product with customers.”

– Phil Wong

 
 

 


MISFIT Juicery

Email: squad@misfitjuicery.co

Instagram, Facebook, Twitter


Reference

Halcyon Incubator

The Economist

Dig Inn

Chaia

Glen’s Garden Market

Soundwise: Audio Courses in Business and Personal Development

How to Get the First Customers for Your Fitness Business

Episode 17
Mariska Breland is the founder and creative director of Fuse Pilates®, a pilates studio and fitness brand in NW DC that offers mat, reformer and chair classes using their unique “Fuse” method.

In today’s interview, Mariska talked about how she went from being a part-time pilates teacher to starting her own studio. As an entrepreneur, Mariska is talented in many things. And what especially impresses me is how she creates an authentic brand for her business through everything she does. And that unique brand has helped set her business apart from all the competitors out there. In this interview, Mariska gave plenty of branding tips. She also talked about how to attract initial customers as a new business, how to most effectively promote your business, and what content to put on your social media channels.

“You need to know who you are as a brand. Companies that do branding well always have a set tone that they stick to. It’s not all over the place.”

– Mariska Breland

 


Fuse Pilates®

Location:

1401 14th Street NW
Washington, DC 20005
Phone:202-588-7333
Email:info@fusepilates.com
Instagram, Facebook, Yelp, Twitter


Reference

Tieks by Gavrieli

Scaling Up

Soundwise: Audio Courses in Business and Personal Development