Ric Fleisher is the Chief Operating Officer of UpsideDoor, a real estate platform that helps you sell your house without paying high commissions. Previously he cofounded Urgent.ly, a company that runs a mobile road-side assistance marketplace. Ric has more than 25 years of experience in business development, sales and technology and has been involved with numerous start-ups.
In this interview, Ric talks about how to assemble a founding team for a startup, how to get traction as a two-sided marketplace, how to evaluate your business ideas, and how to get early stage funding. I want you to especially pay attention to what Ric says about focus. His company, Urgent.ly initially tried to offer lots of different kinds of on-demand services. It wasn’t until they narrowed it down to one category that they started getting traction.
“We were trying to do too much at the beginning. It was the focus that helped us get traction.”
– Ric Fleisher