How to Build A Social Networking Platform

how to build a social networking platform

Ian Kaine MacGregor is the founder and CEO of Hitcher, a social media platform that allows users to build more targeted networks and have more control over their online privacy compared to the mainstream social networks.

During his time working in the design industry, Ian created tons of successful social media marketing campaigns for large enterprises. He had the idea to build a social media platform that was exclusive, and could eliminate unwanted social noise to create experiences with the people who really mattered in one’s life. In this episode, Ian talked about how he validated his idea, how he found collaborators for his project, how to deal with setbacks and acquire users, and why idea and passion do matter in this day and age when execution is emphasized over anything.

“(while execution is important) Ideas do matter. You have to trust your ideas.”

– Ian Kaine MacGregor



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Building an E-commerce Platform Over Text Messaging

building an e commerce platform over text messaging


Kate Myers and Kelly O’Malley are co-founders of Shop Or Not, an e-commerce platform that runs on text messaging.

Both ladies worked in the entertainment industry. And they started the company with the desire to build a shopping platform that feels like an intimate relationship. Shop Or Not aspires to be your good friend who texts you the good stuff. In this episode, Kate and Kelly shared their journey on developing a minimal viable product (MVP) and their testing /learning process to find the unique offering of the biz. They also talked about when is the right time to start fundraising and provided insightful tips on how to navigate the startup world as female founders.

“Set your mind to the goal that you truly believe in, and don’t worry about what other people think of you.”

– Kate Myers


Shop Or Not

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How to Build A Disruptive Product

how to build a disruptive product
Jonathon Perrelli is the CEO and co-founder of LifeFuels, a health technology company in Virginia. Their main product is smart water bottles with customized nutrition injections, which also allows you to track your consumption of water and nutrients with an app.

In this episode, Jonathon shared how he brought LifeFuels from idea to prototype to production. He talked about how to know if there was a market for your product, and how to make sure your delivery of the product actually solved the customer problem you were aiming to solve. He also offered insights on how to attract the right talents and investment for an innovative product.

And if you’re looking to learn and grow as an entrepreneur, you should check out Soundwise. Soundwise aims to offer a wide selection of audio courses in business and personal development, so that you can learn to become a better version of yourself…on the go. Soundwise just released a series of crash courses on how to build a startup. They are sourced from some of the best entrepreneurship classes ever taught at MIT’s Sloan School of Management, taught by real founders who have built successful businesses over and over again. They cover the essential insights you need to start building your business, ranging from how to get customers, how to talk to investors, to how to project your financials and how to protect your intellectual properties. And the best part, they are free! Go check them out at

“For disruptive innovations, it is the outsider that will catalyze the most drastic changes, not the traditional experts within the industry.”

– Jonathon Perrelli



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Entrepreneurship Crash Courses by Soundwise