How to Bootstrap A Media Empire by Curating Shareable Content

HOW TO BOOTSTRAP A MEDIA EMPIRE BY CURATING SHAREABLE CONTENT

Svetlana Legetic is the co-founder of Brightest Young Things, an online publishing, event production and marketing company. Svetlana moved to Washington DC for an architect job in 2003. She and her cofounders initially started BYT as a simple blog writing about events happening around town. But BYT quickly got so popular that she left her job to focus fulltime on the project. In this interview, Svetlana talked about how to identify your brand voice, promote your business through content, attract organic traffic to your site, and how to capture audience in this day and age of short attention span.

“We do not have a Plan B, failure is not an option.”

– Svetlana Legetic

 

 


BrightestYoungThings

Instagram, Facebook, Twitter


Reference

FotoWeekDC

Summer Camp

The Bentzen Ball Comedy Festival

Hot On The Heels

Newseum

Hirshhorn

Smithsonian

Kennedy Center

The National Museum of American History

Library of Congress

The National Museum of American History

Renwick Gallery

Soundwise: Audio Courses in Business and Personal Development

Creative Strategies to Get Customers and Grow Your Brand

Episode 20 copy

Melanie Spring is the Chief Inspiration Officer of Sisarina, a Washington DC-based brand strategy agency with purpose. Melanie had the entrepreneurial blood in her since she was a kid. She started out in the web-design and marketing business, and found her true passion in helping companies grow their brands and build their communities. In this episode, Melanie shared how she made Sisarina stand out from the crowd with authentic human interactions and relationship building. She also talked about some really creative strategies to attract customers and simple actions you can take immediately to refine and grow your brand.

“Your brand should reflect who you are fundamentally.”

– Melanie Spring

 
 

 


Sisarina

Location:

801 A St SE #2
Washington, DC 20003
Telephone: (202) 854-8964

Instagram, Facebook, Twitter


Reference

Adventures in Branding Podcast

HERadventures

Melanie Spring

Soundwise: Audio Courses in Business and Personal Development

How to Grow Your Creative Design Business Organically

Episode 16

Rachel Pfeffer is the founder of Rachel Pfeffer Designs and also the co-founder of Stitchta (formerly Stitchtagram). She designs beautiful and quirky handmade jewelry in addition to running a creative business making pillows and bags with photos from Instagram and elsewhere.

In today’s interview, Rachel shared her journey from making jewelry in her bedroom to running two creative businesses online and offline. She talked about how to find the unique expression in the pieces she designed and shared insights on how to start and grow a creative business. Enjoy!

“Instead of contemplating for five months whether your business plan works, just start, test your product on the way, get your momentum going and grow from there.”

– Rachel Pfeffer

 

 


Rachel Pfeffer Designs

Studio location:

Studio 13, 716 Monroe St NE
Washington DC 20017
Email: pfeffer.rachel@gmail.com

Stitchta (formerly Stitchtagram)

Blog, Instagram, Facebook, Etsy, Twitter


Reference

Jewelryclassdc

Yayoi Kusama: Give Me Love

Urban Outfitters

Uncommongoods

Big Cartel

Proper Topper

Intuit

Monroe Street Market

Soundwise: Audio Courses in Business and Personal Development