Startup Marketing Tips from the Trenches

startup marketing tips from the trenches - Kevin Alansky

Kevin Alansky is the Chief Marketing Officer of Logi Analytics, a software company in Northern Virginia. Kevin was one of the early employees at DC tech scene’s superstar, Blackboard Inc. He was also the cofounder of startup SocialRadar. In today’s interview, Kevin share his marketing insights, including how to develop institutional partnerships and customer accounts as a B2B company, how to design a marketing strategy with low budget, and what founders need to know about hiring marketers.

“Driving the demand for your product requires a completely different set of skills than doing marketing research for product ‘positioning’.”

– Kevin Alansky

 


Kevin Alansky

Twitter, LinkedIn


Reference

Soundwise: Audio Courses in Business and Personal Development

Logi Analytics

Blackboard

SocialRadar

Chief Martec

Heartful.ly

Building A Business from Scratch as An Industry Outsider

building a business from scratch as industry outsider - Danielle Vogel

Danielle Vogel is the founder of Glen’s Garden Market. Glen’s is not your average grocery store. Almost all of what they sell are locally sourced. And they’re on a mission to combat climate change. In her pre-entrepreneur life, Danielle was a successful lawyer. She started Glen’s from scratch, with no retail or food business experience. And at the early stage of the company, there were quite a few occasions when she almost thought she couldn’t make it. It’s been quite a journey, and in this episode, Danielle talks about the length she had to travel to make the impossible happen, what to do when your business is not gaining traction, and how to survive those dark moments of intense stress as an entrepreneur.
 
 

“I remember sitting here, 3 months in. It’s another 20 hr day. And again we do no sales. It’s not just I don’t get paid if we don’t do well. My house is on the line! It’s a sense of urgency that cannot be overstated.”

– Danielle Vogel

 
 
 


Glen’s Garden Market

2001 S Street NW,
Washington, DC 20009
(202) 588 5698

1924 8th Street NW,
Washington, DC 20001
(202) 939 2839


Reference

EagleBank

Restaurant Man

Setting the Table: The Transforming Power of Hospitality in Business

Soundwise: Learn on the Go

How Bree Ryback Turned A Hobby into A Thriving Business

How Bree Ryback Turned A Hobby into A Thriving Business
Bree Ryback is the founder of Capitol Romance, a wedding coordination and e-commerce business in DC. When Bree was getting married in 2010, she struggled to find local resources that would help her plan the wedding the way she wanted. So when the wedding was over, she decided to start blogging and share useful tips from her own wedding. The blog got a steady following and eventually helped her to start her own business. In this interview, Bree talked about how to get your first clients when you don’t have a lot of experience or track record, how to be super productive, juggle different projects while staying sane, and what she learned from launching the e-commerce side of her business.

“You never feel you’ve done enough when you are an entrepreneur.”

– Bree Ryback

 

 


Capitol Romance

Instagram, Facebook, Twitter


Reference

Pinterest

Washingtonian

Etsy

Soundwise: Audio Courses in Business and Personal Development

How to Find A Market Niche for Your Business by Being You

Episode 14 (1)

My guest today, Geoff Woliner, is Founder and CEO of Winning Wit, a company that specializes in writing and presentation coaching for roasts, wedding speeches, and custom workshops for corporate team-building. With a team of award-winning comedians, Winning Wit helps clients incorporate well-timed humor and storytelling into their communication.

In this interview, Geoff shared his journey from a hobbyist comedian to the creator of a unique service. He talked about how he found that special sweet spot for his business, how to prospect clients and build relationships, and how you can become funnier and more charismatic in your life. We are in for a treat!

“Identify where your sweet spot is, don’t try to be all things to all people.”

– Geoff Woliner

 


Winning Wit

Twitter, LinkedIn

Tel: (571) 800-9191

Email: Geoff@WinningWit.com


Reference

Google Adwords

Bidsketch

Animoto

Ustyled

Soundwise: Mobile Marketplace for Audio Courses in Business and Personal Development