How to Bootstrap A Media Empire by Curating Shareable Content

HOW TO BOOTSTRAP A MEDIA EMPIRE BY CURATING SHAREABLE CONTENT

Svetlana Legetic is the co-founder of Brightest Young Things, an online publishing, event production and marketing company. Svetlana moved to Washington DC for an architect job in 2003. She and her cofounders initially started BYT as a simple blog writing about events happening around town. But BYT quickly got so popular that she left her job to focus fulltime on the project. In this interview, Svetlana talked about how to identify your brand voice, promote your business through content, attract organic traffic to your site, and how to capture audience in this day and age of short attention span.

“We do not have a Plan B, failure is not an option.”

– Svetlana Legetic

 

 


BrightestYoungThings

Instagram, Facebook, Twitter


Reference

FotoWeekDC

Summer Camp

The Bentzen Ball Comedy Festival

Hot On The Heels

Newseum

Hirshhorn

Smithsonian

Kennedy Center

The National Museum of American History

Library of Congress

The National Museum of American History

Renwick Gallery

Soundwise: Audio Courses in Business and Personal Development

Creative Strategies to Get Customers and Grow Your Brand

Episode 20 copy

Melanie Spring is the Chief Inspiration Officer of Sisarina, a Washington DC-based brand strategy agency with purpose. Melanie had the entrepreneurial blood in her since she was a kid. She started out in the web-design and marketing business, and found her true passion in helping companies grow their brands and build their communities. In this episode, Melanie shared how she made Sisarina stand out from the crowd with authentic human interactions and relationship building. She also talked about some really creative strategies to attract customers and simple actions you can take immediately to refine and grow your brand.

“Your brand should reflect who you are fundamentally.”

– Melanie Spring

 
 

 


Sisarina

Location:

801 A St SE #2
Washington, DC 20003
Telephone: (202) 854-8964

Instagram, Facebook, Twitter


Reference

Adventures in Branding Podcast

HERadventures

Melanie Spring

Soundwise: Audio Courses in Business and Personal Development

How to Build A Successful Business Offering A Creative Experience

how to build a business offering a creative experience

Today on the show I interview Michael Clements, who is the founder and CEO of ArtJamz, an art studio in DC that makes a viable business out of inspiring people to be artistic. In this interview, Michael talks about how he bootstrapped the business with very little capital, how he created media buzz for ArtJamz and grew the business from nothing, and how to organize and sell tickets for your events when you have no sponsors and no customers.

It’s better to be in high-traffic locations and pay more rent than to pay cheaper rent at a place that’s out of the way. A lot of the nebulous marketing questions become obsolete when you’re in a really good location.”

– Michael Clements

 


ArtJamz

Locations:

Dupont Studio

1728 Conneticut Ave NWWashington, DC 20009

(202) 629-3780 | 

Our arty split level 2,000 sq ft studio is located in the heart of bustling and historic Dupont Circle in the Nation’s Capital just minutes north of the metro. Dining and art gallery options abound, so make a night of it! Tour studio.

Mon: Closed

Tues: 6:30PM – 10:00PM

Wed: 6:30PM – 10:00PM

Thurs: 6:30PM – 10:00PM

Fri: 6:30PM – 11:00PM

Sat: 12:30PM – 11:00PM

Sun: 12:30PM – 8:00PM

Brookland Studio

716 Monroe Street NE, Studio 24Washington, DC 20017

(202) 558-9859 | 

Located in The Arts Walk at Monroe Street Market in up and coming Brookland NE, this 800 sq ft public art studio is surrounded by 26 other artist studios and plenty of dining options. Lots to explore! Located steps away from Brookland/CUA Metro Station.  Tour studio.

Mon: Closed

Tues: Closed

Wed: 6:30PM – 10:00PM

Thurs: 6:30PM – 10:00PM

Fri: 6:30PM – 11:00PM

Sat: 12:30PM – 11:00PM

Sun: 12:30PM – 8:00PM

ArtJamz Underground Studio

2105-B Crystal Plaza Arcade, Shops at 2100 Crystal DriveArlington, VA 22202

571-312-1285 | 

1,000 sq ft studio in Arlington, Virginia represents the newest version of our retail concept. Located in the heart of Crystal City’s vibrant Gallery Underground entertainment area with numerous dining options nearby. Conveniently metro accessible via Yellow and Blue line, Crystal City Station. Tour studio.

Hours:

Mon: Closed

Tues: Closed

Wed: 6:30PM – 10:00PM

Thurs: 6:30PM – 10:00PM

Fri: 6:30PM – 11:00PM

Sat: 12:30PM – 11:00PM

Sun: Closed


Reference

SceneSquid

Washington DC Economic Partnership