How to Be Creative in Growing Your Business

How to Be Creative in Growing Your BusinessAllen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, any many other well known names. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor to FastCompany.com and is the author of the new book The Creative Curve, on how anyone can achieve moments of creative geniu

In this episode, Allen talks about how he attracted early investments in TrackMaven, got initial customers from referrals, and grew the company using paid advertising. He also gives tips on how companies and entrepreneurs can become more creative in marketing by leveraging consumer psychology.

“When you’re trying to raise money, it’s more about identifying the right problem to solve in your market, rather then coming up with the perfect solution right away.”

 

– Allen Gannett

 


Reference:

thecreativecurve.com
allen.xyz
trackmaven.com
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From Side Hustle to Thriving Business

from side hustle to thriving business
James Mccartney is the founding partner and CEO of Truvincio, a data security and privacy consulting firm whose mission is to make data security affordable for small businesses.

Before becoming an entrepreneur, James was a data security consultant at a large consulting firm. In this work, he noticed that most existing data security solutions do not serve small businesses, and that was where he spotted a market opportunity. Still, it was quite a journey to go from working on the project on the side to running it as a serious business. In this episode, James talked about how he assessed the market potential of his business idea, what small businesses can do to improve information security, and how to deal with setbacks and challenges on the entrepreneurship rollercoaster.

And if you’re looking to learn and grow as an entrepreneur, you should check out Soundwise. Soundwise aims to offer a wide selection of audio courses in business and personal development, so that you can learn to become a better version of yourself…on the go. Soundwise just released a series of crash courses on how to build a startup. They are sourced from some of the best entrepreneurship classes ever taught at MIT’s Sloan School of Management, taught by real founders who have built successful businesses over and over again. They cover the essential insights you need to start building your business. And the best part, they are free! Go check them out at mysoundwise.com/courses.

“Don’t be overly enamored by your product/service. It is all about what the customers get out of it.”

– James Mccartney

 


Truvincio

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Entrepreneurship Crash Courses by Soundwise

Seeing What’s Next: Using Theories of Innovation to Predict Industry Change