How to Leverage Your Brand’s Story in Marketing

How to Leverage Your Brand's Story in Marketing
Ann Yang and Phil Wong are the co-founders of MISFIT Juicery, a business with the social mission to reduce food waste by turning misshaped fruits and veggies into nutritious cold-pressed juices.

Ann and Phil started Misfit while they were college students at Georgetown University. They’ve quickly developed a network of distributors and partners over the past couple years and are now selling at dozens of retail locations in both DC and New York. In today’s interview, Ann and Phil shared how they created and scaled the business over a short period of time, their branding and marketing strategies, and offered lots of useful advices for new entrepreneurs.

“A lot of entrepreneurs go too far into building the business without validating their product with customers.”

– Phil Wong

 
 

 


MISFIT Juicery

Email: squad@misfitjuicery.co

Instagram, Facebook, Twitter


Reference

Halcyon Incubator

The Economist

Dig Inn

Chaia

Glen’s Garden Market

Soundwise: Audio Courses in Business and Personal Development

How to Create A Viable Business with Tangible Social Impact

Episode 18
Colin Hartman is the co-founder and CEO of Harper Macaw, a fine chocolate factory in Washington DC that is turning delicious cocoa into a force of social good for rainforest restoration.

Colin is a Marine Corps officer turned MBA turned food entrepreneur. In this interview, he talked about how to create a business model that is viable commercially while making a social impact. He also shared insightful tips on attracting initial investment and customers, and offered advice for emerging entrepreneurs.

“We turn the business into a value cycle by reinvesting part of the proceeds from our product to improve the environment that they come from.”

– Colin Hartman

 


Harper Macaw

Location:

3160 Bladensburg Rd NE
Washington, DC 20018
Phone:202-800-0351
Email:hello@harpermacaw.com

Instagram, Facebook, Yelp, Twitter


Reference

Warby Parker

Zappos

Fab

Shoedazzle

Valrhona Chocolates

Hershey’s

Nike

Dandelion Chocolate

Scharffen Berger

Glen’s Garden Market

Soundwise: Audio Courses in Business and Personal Development

How to Get the First Customers for Your Fitness Business

Episode 17
Mariska Breland is the founder and creative director of Fuse Pilates®, a pilates studio and fitness brand in NW DC that offers mat, reformer and chair classes using their unique “Fuse” method.

In today’s interview, Mariska talked about how she went from being a part-time pilates teacher to starting her own studio. As an entrepreneur, Mariska is talented in many things. And what especially impresses me is how she creates an authentic brand for her business through everything she does. And that unique brand has helped set her business apart from all the competitors out there. In this interview, Mariska gave plenty of branding tips. She also talked about how to attract initial customers as a new business, how to most effectively promote your business, and what content to put on your social media channels.

“You need to know who you are as a brand. Companies that do branding well always have a set tone that they stick to. It’s not all over the place.”

– Mariska Breland

 


Fuse Pilates®

Location:

1401 14th Street NW
Washington, DC 20005
Phone:202-588-7333
Email:info@fusepilates.com
Instagram, Facebook, Yelp, Twitter


Reference

Tieks by Gavrieli

Scaling Up

Soundwise: Audio Courses in Business and Personal Development

How to Grow Your Creative Design Business Organically

Episode 16

Rachel Pfeffer is the founder of Rachel Pfeffer Designs and also the co-founder of Stitchta (formerly Stitchtagram). She designs beautiful and quirky handmade jewelry in addition to running a creative business making pillows and bags with photos from Instagram and elsewhere.

In today’s interview, Rachel shared her journey from making jewelry in her bedroom to running two creative businesses online and offline. She talked about how to find the unique expression in the pieces she designed and shared insights on how to start and grow a creative business. Enjoy!

“Instead of contemplating for five months whether your business plan works, just start, test your product on the way, get your momentum going and grow from there.”

– Rachel Pfeffer

 

 


Rachel Pfeffer Designs

Studio location:

Studio 13, 716 Monroe St NE
Washington DC 20017
Email: pfeffer.rachel@gmail.com

Stitchta (formerly Stitchtagram)

Blog, Instagram, Facebook, Etsy, Twitter


Reference

Jewelryclassdc

Yayoi Kusama: Give Me Love

Urban Outfitters

Uncommongoods

Big Cartel

Proper Topper

Intuit

Monroe Street Market

Soundwise: Audio Courses in Business and Personal Development

How to Test Your Restaurant Concept with Minimal Cost

Episode 15
Suzanne Simon and Bettina Stern are the co-founders of Chaia, a very popular, fast-casual vegetarian restaurant in Georgetown, DC that features delicious plant-based tacos.

Despite their different professional backgrounds, a common passion for food brought the two lady bosses together. In this interview, Suzanne and Bettina shared their story from food blogging to testing their food at a local farmers’ market, to then building their own vegetarian restaurant together. They talked about how to test the water with a new restaurant concept and what you can do to make yourself stand out in the highly competitive food industry.

“You have to be truly inspired by what you are making.”

– Suzanne Simon

 


Chaia

Location:

3207 Grace St NW
Washington DC 20007
Phone: (202) 333-5222
Twitter, Instagram, Facebook, Yelp, Foursquare


Reference

Union Kitchen

Loulies

Soundwise: Audio Courses in Business and Personal Development

How to Find A Market Niche for Your Business by Being You

Episode 14 (1)

My guest today, Geoff Woliner, is Founder and CEO of Winning Wit, a company that specializes in writing and presentation coaching for roasts, wedding speeches, and custom workshops for corporate team-building. With a team of award-winning comedians, Winning Wit helps clients incorporate well-timed humor and storytelling into their communication.

In this interview, Geoff shared his journey from a hobbyist comedian to the creator of a unique service. He talked about how he found that special sweet spot for his business, how to prospect clients and build relationships, and how you can become funnier and more charismatic in your life. We are in for a treat!

“Identify where your sweet spot is, don’t try to be all things to all people.”

– Geoff Woliner

 


Winning Wit

Twitter, LinkedIn

Tel: (571) 800-9191

Email: Geoff@WinningWit.com


Reference

Google Adwords

Bidsketch

Animoto

Ustyled

Soundwise: Mobile Marketplace for Audio Courses in Business and Personal Development

How Creativity Can Help You Become A Happier and More Productive Entrepreneur

Monica Kang, creativity

Monica Kang is the founder and CEO of InnovatorsBox®, a company that offers creative educational workshops, services, and products for professionals to learn why creativity is critical, how to integrate and hone it in work and life. Before starting the company, she had a steady job specializing in nuclear nonproliferation with a decent paycheck. Life was good on surface but deep down she felt unfulfilled. Connecting the dots, she found that it was creativity that brought her the most satisfaction in life, and InnovatorsBox® was born.

In this interview, Monica talks about her inspiration and personal transformation. She walks us through her journey of starting a business as a solo founder, and shares insights on what makes work life more fulfilling. She also offers a lot of useful tips on the early stage of startup life, and how to become more creative as an entrepreneur.

“Creativity is your mind’s gym. You are not going to the gym just to lose weight, but it is also for your long-term health. You do not do creative exercises just to tackle a problem, but also for your wellness and the potential possibilities. The more you do it regularly as part of your routine, the better you will be.”

– Monica Kang

 


InnovatorsBox®

Location:

1348 Florida Ave NW
Washington, DC 20009

TwitterFacebook, Instagram, linkedIn

Email: INFO@INNOVATORSBOX.COM


Reference

Gallup StrengthsFinder

Soundwise: A Mobile Marketplace for Audio Courses in Business and Personal Development