How to Validate Your Business Ideas with Minimal Cost

how to validate your business idea with minimum cost
Earlier this year, our host Natasha Che started Soundwise, a mobile marketplace for on-demand audio courses in business and personal development. She and her cofounders want to build the Netflix for learning-on-the-go. In today’s episode, Natasha and Founders Nextdoor producer, Xue Bai, sit down and chat about how Natasha got the idea for Soundwise. And more importantly, this is an example of how you can go about testing your business ideas, so that you can confirm that your business actually has legs, before you plunge into execution and spend a bunch of money on developing the idea.

 


Reference

Soundwise: Audio Courses in Business and Personal Development

Business Model Canvas

Lean Startup Methodology

How to Validate Your Business Ideas without Spending A Dime

Creative Strategies to Get Customers and Grow Your Brand

Episode 20 copy

Melanie Spring is the Chief Inspiration Officer of Sisarina, a Washington DC-based brand strategy agency with purpose. Melanie had the entrepreneurial blood in her since she was a kid. She started out in the web-design and marketing business, and found her true passion in helping companies grow their brands and build their communities. In this episode, Melanie shared how she made Sisarina stand out from the crowd with authentic human interactions and relationship building. She also talked about some really creative strategies to attract customers and simple actions you can take immediately to refine and grow your brand.

“Your brand should reflect who you are fundamentally.”

– Melanie Spring

 
 

 


Sisarina

Location:

801 A St SE #2
Washington, DC 20003
Telephone: (202) 854-8964

Instagram, Facebook, Twitter


Reference

Adventures in Branding Podcast

HERadventures

Melanie Spring

Soundwise: Audio Courses in Business and Personal Development

How to Crush Large Competitors by Building A Strong Community

Biker Barre

Jane Brodsky and Katie Geffken are the lady bosses of Biker Barre, the first-ever indoor cycling and Barre studio in Washington DC. Since opening in 2012, Biker Barre has won various awards, rave reviews, and is very much loved by its local community.

Jane and Katie left their traditional corporate careers to pursue an entrepreneurial dream in fitness. In today’s interview, they talk about co-founder relationship, competing with large national fitness chains, and their secrets for attracting and retaining customers. They especially emphasize the importance of building a community around the business. This is a very thought provoking episode no matter whether you’re in the fitness industry or not.

We don’t want to be in the coolest neighborhood. We want to be in a neighborhood where people moved there to have a sense of community.

– Katie Geffken

 


Biker Barre

Facebook, Twitter, Instagram

Barracks Row

738 7th St. SE

Washington, DC 20003

(202) 733-1009


Reference

Classpass