From Zero to A National Brand


Agatha Achindu is the founder of Yummy Spoonfuls, an innovative company that makes flash-frozen baby food from fresh, organic and wholesome ingredients.

In this episode, Agatha shared about how she went from making healthy baby food out of her own kitchen to starting a business borrowing money from her own 401(k), to today with a national brand that’s distributed through Whole Foods and Target, with tons of celebrity customers including current co-owner Camila Alves, model-designer and wife of actor Matthew McConaughey. Agatha talked about the lessons she learned in growing the business, including how to get your product into the hands of customers when you had no distribution channels, and how to find balance between the roles of mother, wife and entrepreneur while living your purpose.

And if you’re looking to learn and grow as an entrepreneur, you should check out Soundwise. Soundwise aims to offer a wide selection of audio courses in business and personal development, so that you can learn to become a better version of yourself…on the go. Soundwise just released a series of crash courses on how to build a startup. They are sourced from some of the best entrepreneurship classes ever taught at MIT’s Sloan School of Management, taught by real founders who have built successful businesses over and over again. They cover the essential insights you need to start building your business, ranging from how to get customers, how to talk to investors, to how to project your financials and how to protect your intellectual properties. And the best part, they are free! Go check them out at mysoundwise.com/courses.

“Don’t be afraid to go right to the top (to get your product in the door).”

– Agatha Achindu

 


Yummy Spoonfuls

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Reference

Entrepreneurship Crash Courses by Soundwise

Dean & Deluca

Amazon

Whole Foods Market

Target