How to Get the First Customers for Your Fitness Business

Episode 17
Mariska Breland is the founder and creative director of Fuse Pilates®, a pilates studio and fitness brand in NW DC that offers mat, reformer and chair classes using their unique “Fuse” method.

In today’s interview, Mariska talked about how she went from being a part-time pilates teacher to starting her own studio. As an entrepreneur, Mariska is talented in many things. And what especially impresses me is how she creates an authentic brand for her business through everything she does. And that unique brand has helped set her business apart from all the competitors out there. In this interview, Mariska gave plenty of branding tips. She also talked about how to attract initial customers as a new business, how to most effectively promote your business, and what content to put on your social media channels.

“You need to know who you are as a brand. Companies that do branding well always have a set tone that they stick to. It’s not all over the place.”

– Mariska Breland

 


Fuse Pilates®

Location:

1401 14th Street NW
Washington, DC 20005
Phone:202-588-7333
Email:info@fusepilates.com
Instagram, Facebook, Yelp, Twitter


Reference

Tieks by Gavrieli

Scaling Up

Soundwise: Audio Courses in Business and Personal Development

How to Grow Your Creative Design Business Organically

Episode 16

Rachel Pfeffer is the founder of Rachel Pfeffer Designs and also the co-founder of Stitchta (formerly Stitchtagram). She designs beautiful and quirky handmade jewelry in addition to running a creative business making pillows and bags with photos from Instagram and elsewhere.

In today’s interview, Rachel shared her journey from making jewelry in her bedroom to running two creative businesses online and offline. She talked about how to find the unique expression in the pieces she designed and shared insights on how to start and grow a creative business. Enjoy!

“Instead of contemplating for five months whether your business plan works, just start, test your product on the way, get your momentum going and grow from there.”

– Rachel Pfeffer

 

 


Rachel Pfeffer Designs

Studio location:

Studio 13, 716 Monroe St NE
Washington DC 20017
Email: pfeffer.rachel@gmail.com

Stitchta (formerly Stitchtagram)

Blog, Instagram, Facebook, Etsy, Twitter


Reference

Jewelryclassdc

Yayoi Kusama: Give Me Love

Urban Outfitters

Uncommongoods

Big Cartel

Proper Topper

Intuit

Monroe Street Market

Soundwise: Audio Courses in Business and Personal Development

How to Test Your Restaurant Concept with Minimal Cost

Episode 15
Suzanne Simon and Bettina Stern are the co-founders of Chaia, a very popular, fast-casual vegetarian restaurant in Georgetown, DC that features delicious plant-based tacos.

Despite their different professional backgrounds, a common passion for food brought the two lady bosses together. In this interview, Suzanne and Bettina shared their story from food blogging to testing their food at a local farmers’ market, to then building their own vegetarian restaurant together. They talked about how to test the water with a new restaurant concept and what you can do to make yourself stand out in the highly competitive food industry.

“You have to be truly inspired by what you are making.”

– Suzanne Simon

 


Chaia

Location:

3207 Grace St NW
Washington DC 20007
Phone: (202) 333-5222
Twitter, Instagram, Facebook, Yelp, Foursquare


Reference

Union Kitchen

Loulies

Soundwise: Audio Courses in Business and Personal Development