How to Master the Startup Pivot

Lou Aronson, Startup pivot

Lou Aronson is the cofounder and CEO of Discourse Analytics. Lou has an interesting career path. He was originally a lawyer and at one point had his own law firm, before he completely changed career and started a company in the data analysis industry.

Despite having a group of early users joining their platform and great media coverage, the revenue model of his company didn’t work initially. On this interview, he talks about his dramatic career transition, and how he pivoted his company, which started as a political polling application and social media platform, into running predictive analysis for financial service, education, and healthcare industries.

“Your product is never going to be what you originally thought it was. It’s all about having enough runway (financially) so that you can stay alive while figuring out what it’s going to be.”

– Lou Aronson

 


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Email: Lou@discourseanalytics.com

Discourse Analytics


Reference

The Hard Thing about Hard Things

Soundwise: A Mobile Marketplace for Audio Courses in Business and Personal Development

From Home Kitchen to Whole Foods: How to Turn A Passion in Organic Food into A Growing Business

Gouter, V Orban, Raw Organic

Today on the show, I interview V Orban, who is the founder and CEO of Gouter, a DC company that produces made-to-order, raw organic tonics using alkaline water. V started the company with $3000, after being sick and discovering alkaline water, which saved her life. Today, V’s tonics are sold in major organic grocery chains in the area, including Whole Foods, home-delivered to individual households, and are helping people to live a healthier lifestyle every day. In the interview, V talks about the humble beginning of her company, how she marketed her tonics to yoga studios and grocery stores, and the importance of loving what you do.

“I had no idea if this was going to work. But the thing is when you love what you do so much, you don’t even think about if you’ll make the rent.”

– V Orban

 


GOÛTER RAW ORGANIC TONICS

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