Kevin Alansky is the Chief Marketing Officer of Logi Analytics, a software company in Northern Virginia. Kevin was one of the early employees at DC tech scene’s superstar, Blackboard Inc. He was also the cofounder of startup SocialRadar. In today’s interview, Kevin share his marketing insights, including how to develop institutional partnerships and customer accounts as a B2B company, how to design a marketing strategy with low budget, and what founders need to know about hiring marketers.
“Driving the demand for your product requires a completely different set of skills than doing marketing research for product ‘positioning’.”
– Kevin Alansky