How to Crush Large Competitors by Building A Strong Community

Biker Barre

Jane Brodsky and Katie Geffken are the lady bosses of Biker Barre, the first-ever indoor cycling and Barre studio in Washington DC. Since opening in 2012, Biker Barre has won various awards, rave reviews, and is very much loved by its local community.

Jane and Katie left their traditional corporate careers to pursue an entrepreneurial dream in fitness. In today’s interview, they talk about co-founder relationship, competing with large national fitness chains, and their secrets for attracting and retaining customers. They especially emphasize the importance of building a community around the business. This is a very thought provoking episode no matter whether you’re in the fitness industry or not.

We don’t want to be in the coolest neighborhood. We want to be in a neighborhood where people moved there to have a sense of community.

– Katie Geffken

 


Biker Barre

Facebook, Twitter, Instagram

Barracks Row

738 7th St. SE

Washington, DC 20003

(202) 733-1009


Reference

Classpass

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