The Non-Linear Journey to Product-Market Fit

The Non-Linear Journey to Product-Market FitRyan Croft is the co-founder and COO of TransitScreen, a technology company in DC that helps millions of people save commute time by providing real time display of local transportation information at different locations.

In this episode, Ryan shared the story of how TransitScreen found its market sweet spot by continuously studying its customers, trying new approaches and failing repeatedly. The journey to product-market fit is not a straight line. And Ryan’s story demonstrated that so well.

“I was a serial networker. I would go to an event every night or every other night, to meet as many people as possible, to get our name out there, and to try to understand our market. It was a lot of trial and error, with people saying no over and over again.”

 

– Ryan Croft

 

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