How to Change A Traditional Industry with New Technology


Erik Dreyer is the co-founder of Goodshuffle, an online event rental marketplace specializing in party and event supply rentals.

Goodshuffle was originally launched as a peer–to-peer rental marketplace, but Erik and his co-founder Andrew Garcia quickly pivoted the business to focus on the event rental segment, when they discovered that this industry was very fragmented and could be made more productive with both online ordering plus business software for rental company owners.

In this episode, Erik talked about how he started and pivoted the business, his experience of quitting a day job and focusing fully on entrepreneurship, and what he learned along the way.

“Having a killer startup advisory team will help your business achieve that extra mile with fewer hurdles.”

– Erik Dreyer



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