Svetlana Legetic is the co-founder of Brightest Young Things, an online publishing, event production and marketing company. Svetlana moved to Washington DC for an architect job in 2003. She and her cofounders initially started BYT as a simple blog writing about events happening around town. But BYT quickly got so popular that she left her job to focus fulltime on the project. In this interview, Svetlana talked about how to identify your brand voice, promote your business through content, attract organic traffic to your site, and how to capture audience in this day and age of short attention span.
“We do not have a Plan B, failure is not an option.”
– Svetlana Legetic