Ann Yang and Phil Wong are the co-founders of MISFIT Juicery, a business with the social mission to reduce food waste by turning misshaped fruits and veggies into nutritious cold-pressed juices.
Ann and Phil started Misfit while they were college students at Georgetown University. They’ve quickly developed a network of distributors and partners over the past couple years and are now selling at dozens of retail locations in both DC and New York. In today’s interview, Ann and Phil shared how they created and scaled the business over a short period of time, their branding and marketing strategies, and offered lots of useful advices for new entrepreneurs.
“A lot of entrepreneurs go too far into building the business without validating their product with customers.”
– Phil Wong