How to Run A Successful Food Business while Keeping Your Sanity

Today on the show, I interview Kirk Francis, who is the Captain of Captain Cookie and the Milkman, a mobile bakery and dessert shop in Washington DC. By popular votes, they have the best ice cream sandwiches in town, and Kirk has an inspiring entrepreneurial story to tell. In this interview, he talks about why he picked making cookie as a business, the extreme extent he went to get initial customers, how he bootstrapped the business from nothing, and how to find the perfect locations for your food trucks. Kirk not only have great stories to share, he is also the hardest working man in cookie business. And you’ll know that’s not an exaggeration after you listen to this episode.

“Don’t be swept away by the romance of starting your own business. Although it’s very sweet sometimes, it’s mostly a whole lot of work that goes unappreciated and unacknowledged. But if you’re willing to work very hard, put your customers first, and treat your employees and partners with respect, you might start to make it. There’s really no magic formula.”

– Kirk Francis

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